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*** 2007 News ***

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21st November 2007Ducati UK announce new model prices

After the successful unveiling of three new models at the recent Milan Show; Ducati UK has announced the retail prices for the 848, 1098R and Monster 696.

These three new models will be making their UK debuts at the International Motorcycle and Scooter Show in Birmingham, and it will be the 848 that will create most immediate public interest as it hits UK showrooms before the show ends on the 1st December.

The 848 will be available in White and the traditional Ducati Red at an on the road price of £9,500. The baby brother of the 1098 is a middleweight Superbike that can claim some impressive figures – 168kg and 134hp, which equates to being 20kg lighter and 30% more powerful than its predecessor. This impressive new addition to the Superbike family will be available in dealerships from the 1st December when Ducati dealers across the country will be holding a Ducati 848 weekend. Visitors to the stores may have the chance to ride a bike that is expected to become the same sales phenomena as the 1098.

Joining the 848 in the Superbike stable is the new 1098R - the homologation special that will be raced in 2008 by the likes of Troy Bayliss, Michel Fabrizio, Shane Byrne and Leon Camier in World and British Superbikes respectively. The 1098R is the lightest and most powerful twin-cylinder bike of all time and with 180hp, a torque value of 13.7kgm and a weight of 165kg, the numbers speak for themselves. Also the ‘R’ comes with DTC (Ducati Traction Control) system which is fitted to a production bike for the first time ever. The 1098R is expected to be available from the end of February and will have an on the road price of £24,000.

Finally and arguably the most important bike to be announced is the new Monster 696. The 696 is the next generation Monster and is the most advanced evolution of this iconic bike since its inception 15 years ago. Although more muscular looking and with an increase in horse power - up 9% to 80hp, the 696 is no more intimidating thanks to improved ergonomics. A comfortable narrow seat ensures sure- footed confidence and a shorter stretch to the bars empowers the rider to manoeuvre the bike with ease through traffic, whilst maintaining its sporting traditions on country roads. The Monster 696 is available in April 2008 priced at £5,500 on the road.

For more information or to find your nearest authorised dealer please visit or call 0845 1222 996

To insure your Ducati call 0844 8800 960 or visit our Ducati Insurance online

15th November 2007World champion Ducati team makes official visit to italian president Giorgio Napolitano and premier Romano Prodi

Rome, 15 November 2007 – The Ducati MotoGP team, which wrote an amazing chapter in motorcycle racing history on September 23 by bringing back the world title to Italy for the first time in 33 years, was received at 12.30 today in the Quirinal Palace by the President of the Italian Republic Giorgio Napolitano, accompanied by Minister of Economic Development Pier Luigi Bersani, and then at 5 pm in Palazzo Chigi, by Italian Prime Minister Romano Prodi.

The delegation of around 40 people representing the Borgo Panigale company was headed by Gabriele del Torchio, (CEO Ducati Motor Holding), together with Claudio Domenicali (CEO Ducati Corse and Ducati Motor Director General of Product), Filippo Preziosi (Director General Ducati Corse), Livio Suppo (Ducati MotoGP Project Leader) and some of the MotoGP team, including the newly-crowned world champion Casey Stoner. As well as team and management, the delegation also included a representative of the Board and the company trade unions.

Ducati and President Napolitano had already met once before, on March 16 of this year, when the Head of State paid a visit to the Italian company, which has become a symbol of Italian talent, technology and design in the motorcycle world. Remembering the episode, the President sent his greetings to the entire Bologna factory workforce, underlining how Ducati is bringing honour to Italian industry, Italy and sport in general. President Napolitano was also shown the Desmosedici GP7 in its ‘tricolore’ livery, the bike that took part in the final round of the championship recently at Valencia, as well as the 1098 ‘tricolore’ that he had already seen in Bologna back in March. In congratulating Ducati for the success achieved this year, Premier Romano Prodi handed over to the company, represented by Ducati CEO Gabriele Del Torchio and Casey Stoner, the medal of the Presidency of the Council of Ministers.

Gabriele De Torchio, Ducati Motor Holding CEO

'We are extremely proud and thrilled to have the honour of being received by President Giorgio Napolitano and Prime Minister Romano Prodi. Being invited to the Quirinal Palace is an enormous reward for all the work that our racing team and our rider Casey Stoner have put in this year. It was also a great satisfaction to be accompanied by the President of the Emilia-Romagna region Vasco Errani and the Councillor for Industrial Activities Armando Campagnoli, a further sign of Ducati’s strong links with the area.'

Casey Stoner, 2007 World MotoGP Champion

'I am privileged and honoured to be received by the President of the Italian Republic because I have very strong ties with this country. My team is Italian and the rapport that has been created with them and with Ducati is something special, it has given me the confidence to obtain the results we have achieved this year. Winning the world championship was my dream and now it’s come true; this will help me to work even better to try and compete on the same level again next year.'

6th November 2007 Ducati presents 2008 range of bikes at EICMA


Milan, 6 November 2007 – The entire Ducati world will take up a display area of 800 sq. metres (Pavilion 18, Stand D65) at the 65th edition of the EICMA International Motorcycle Exhibition, Milan from 6-11 November. New bikes, new accessories and a new line of apparel all form part of the innovative 2008 line-up for the Bologna manufacturer, which is also celebrating its recent world title victory in MotoGP.

In a press conference held before the exhibition officially opened, Gabriele Del Torchio, Ducati Motor CEO, met representatives from international media to illustrate the Bologna-based company’s fantastic results on a sporting and commercial level - a confirmation of its recent unprecedented success.

'The continuous growth that Ducati is experiencing is confirmed by positive economic and financial results for the third successive quarter, which we have presented to our investors', declared Del Torchio at the press conference. 'The new products that we have brought to EICMA represent the result of the research and the technological development that Ducati is offering with this new range. They also confirm that Ducati is a company which is based on product and will make up our sales target for the next few years. Our future plans are clear and precise: Ducati will continue to be the leader in the premium bike sector, confirming the passion, the Italian style, the unrivalled design and the superior track-honed performance that make up our DNA'.

The undisputed star of the Milan Show is the new Ducati Monster 696. Refined style and design are the clear motivations behind the new Monster and the continued perfection of the Desmo engine ensures that its ‘saint and sinner’ image will impress any rider. A comfortable and confidence-inspiring chassis combine with the famously smooth and powerful Ducati L-Twin engine to provide the most enjoyable riding experience. The balance of new technologies expressed in stylishly finished materials is shaped around the original cool Monster heritage.

Maintaining its traditional Monster silhouette, the 696 now looks more muscular than ever. Its wide tank tapers to the thin waistline of a comfortable narrow seat ensuring sure-footed confidence when at the traffic lights. The large diameter Hybrid Trellis frame blends stylishly into an aluminium sub-frame and swingarm while minimalist instrumentation and simple controls at the front of the Monster contrast with twin, bold, Ducati-style mufflers at the rear to enhance its urban-ready image.

The chassis of the new Monster is made up of a new Hybrid Trellis frame with larger diameter tubes directly inspired by the 2007 World MotoGP title-winning Desmosedici GP7 machine. Attached to this is a rear aluminium sub-frame. The front brake system is the envy of its class and becomes the new benchmark for the category with two 320mm discs and four-piston radial calipers.

At the rear, the dual-sided aluminium swingarm draws inspiration from Ducati Corse’s finest racing products in this area. The dash instrumentation is now totally digital and continues the tradition of all Ducati’s latest-generation sport models, guaranteeing lightness, ease of use and a wealth of information. The new exhaust system stands out with its re-routed downpipes that now give the underside of the Monster a cleaner appearance and terminate with twin, bold Ducati-style mufflers. The headlamp unit is characterized by a new triple arc main beam, while the rear light uses modern LED technology.

The engine of the new 696 is an evolution of the previous 695 version. Measuring 696cc it boasts a series of updates and refinements.

Power output gets a 9% boost to 80hp (59kW) and an 11% increase in torque to 50.6 lb-ft. This new engine continues to have the best horsepower per litre ratio of all Ducati’s air-cooled units, and it ensures a smooth and powerful delivery for a relaxed but thrilling ride in all conditions.

For 2008, the Superbike family features two important additions: the introduction of a mid-engine size version, the light and nimble 848, and an extreme ‘racing’ version for all those who demand the maximum performance, the 1098 R; which will take part in the 2008 World Superbike Championship.

The new 848 enjoys all the performance advancements of the entire Superbike family, while adding its own innovations to redefine the middleweight sport bike class. The words ‘agile’ and ‘refined’ aptly describe the 848. At 168kg (369lbs) the 848 is an amazing 20kg (44lbs) lighter than its predecessor, and a significant 5kg (11lbs) lighter than its larger capacity brother, the 1098.

The highly advanced 848 engine uses an improved method of engine case production in which cases are vacuum die-cast formed. While providing significant weight savings of more than 3kg (6.5lbs), this method also ensures consistent wall thickness and increased strength. Further refinements include a sophisticated wet clutch that offers 1kg (2.2lbs) less weight, a much longer service interval, improved clutch feel and quiet operation. With the first twist of the wrist, the powerful rush of the Testastretta Evoluzione engine confirms that the rules have changed. The 848’s 134hp is not only 30% more powerful than its predecessor, but it provides a power-to-weight ratio even better than the potent 999.

The new 1098 R is the most powerful and lightest twin-cylinder bike ever produced by the Borgo Panigale factory, with the highest torque/weight ratio of any sport bike available. A total of 180hp is on tap for this new Superbike, together with an amazing torque value of 13.7 kgm. The weight figure also confirms the racing origins of the 1098 R: 165kg puts the bike at the forefront of this category. The 1098 R is supplied with a racing kit for track use. This is made up of a pair of “102dB” carbon mufflers and dedicated ECU, which boost the already exceptional performance of this new twin-cylinder Ducati. With this kit the rider can also activate dialog between the ECU and the DTC (Ducati Traction Control) system, which is fitted to a production bike for the first time ever.

The massive influx of motorbike fans and Ducati “tifosi” expected at EICMA will also get a chance to see the definitive version of the Desmosedici RR, derived from the MotoGP bike, of which 1500 will be produced and the special Tricolore version of the Monster S4R S, which features a front fairing, seat cover and fuel tank in the red, white and green colours of the Italian flag together with gold frame and wheel rims.

The new 2008 range is completed by the black version of the Hypermotard 1100 S and the new two-colour grey-liveried version of the GT 1000, as well as numerous new accessories, special components and a new collection of Ducati clothing.

An area of the stand is also dedicated to Ducati Corse to celebrate Casey Stoner’s victory in the MotoGP World Championship, but also the titles won by Nicolò Canepa in the FIM Superstock 1000 Cup on the 1098 and by the Women’s Team in the European 1000 Superstock and Italian 600 Superstock championships.

The International Motorcycle Exhibition will be open to the general public until Sunday November 11. Ducati is present in Pavilion 18 – Stand D65.

For more information you can visit for insurance visit or call Ducati Insurance on 0844 8800 960.

2nd November 2007 Casey Stoner’s World Championship winning MotoGP bike and production Ducati Desmosedici RR star at the NEC Show

Ducati has confirmed that they will have Casey Stoner’s World Championship winning MotoGP bike on display at this year’s International Motorcycle Show. Alongside Casey Stoner’s all conquering Ducati GP7 will be the World’s first MotoGP Replica for the road - the Desmosedici RR.

Casey Stoner and his Ducati GP7 helped secure the World Championship at the Japanese Grand Prix and have so far taken his race wins to 10 and has scored in all 17 rounds, with just the final round at Valencia this weekend. The GP7 has also helped the team win the Constructors and team Championships and will be the focal point of the Ducati stand.

Whilst the GP7 has conquered the world of racing, the Desmosedici RR will undoubtedly be the ultimate road-legal sporting motorcycle. This will be first time the production version of this bike has been seen in the UK. The concept of the Desmosedici RR was first conceived prior to the 2004 World Ducati Week festival and is based on the GP6, the last of the 990cc MotoGP machines. This limited edition £40,000 production machine is one of the most extreme road bikes ever built and has proven to be true to its description as a real race replica. The first of over 125 bikes are expected to begin arriving in the UK at the end of this year.

Also on display on the Ducati stand in Hall 2 of the NEC will be the 1098, the sales success of the year. Other highlights include the acclaimed Hypermotard in a new Black version, the recently launched S4RS Tricolore and current favourites from the Monster, Multistrada and Sport Classic families.

Shortly before the NEC, Ducati will be at the EICMA show in Milan – the traditional launch show for the Italian Manufacturer. If you cannot make it to Milan, go to for the latest news or visit the NEC where Ducati UK and Ducati Insurance will have all the news from Milan on their stand.

1st November 2007 Ducati Motor Holding announces the results for the first nine months of 2007

Increase in Turnover to 322,2 million Euro (+44%)

Increase in Ebitda to 49,9 million Euro (+108%)

Increase in Net Profit to 17,6 million Euro

Return to a positive Net Financial Position

(+9,5 million Euro compared to -46,7 million Euro on September 30th 2006)

The new Strategic Plan 2008-2010 will be presented in December 2007

Bologna, October 31st 2007 – The Ducati Motor Holding S.p.A. Board of Directors (Borsa Italiana S.p.A: DMH) approved today its first nine months results of 2007 at September 30th 2007.

Turnover during the first nine months of 2007 amounted to 322,2 million euro, showing an increase of 43.8% (+47,5% at constant forex rate) compared to 224,2 million euro recorded during the same period of the previous year.

This increase in turnover is mainly due to the sales of new products, particularly Superbike 1098 and Hypermotard. Worldwide registrations in the first half of 2007 grew 14.7% compared to the same period last year.

EBITDA amounted to 49.9 million euro equal to 15,5% of turnover, compared to 24.0 million euro recorded during the previous year (10.7% of turnover for the same period in 2006). At constant exchange rates, EBITDA is 56,7 million euro (i.e. 17.6% of turnover) with an increase of 32.7 million euro versus the previous year.

Operating profit (Ebit) during the first nine months of 2007 amounted to 28.1 million euro (or 8,7% of sales) compared to 9.0 million euro (or 4.0% of sales) recorded during the first nine months of 2006.

Profit before tax amounted to 25.0 million euro (versus 3.9 million euro during the previous year).

Net Profit amounted to 17.6 million euro compared to a net loss of 4.6 million euro recorded for the same period the previous year.

Net financial position at September 30th 2007 amounted to 9.5 million euro positive and shows a substantial improvement compared to the indebtedness of 46,7 million euro recorded at September 30th 2006.

During December Ducati Motor Holding will present the new strategic plan 2008-2010 to the financial community. The plan will set the guidelines for growth for the coming years.

'This quarter is the third in a row of constant improvement, emphasizing a continuing trend of positive financial results.” – commented Ducati’s Managing Director Gabriele Del Torchio – Registrations have improved by 14.7% compared to the same period last year, in a substantially stable market. We are truly excited by the results accomplished on racetracks all over the world. After 33 years of uninterrupted Japanese domination, Casey Stoner has won the MotoGP World Championship on the Ducati GP7, all three categories: riders, constructors and team. These results confirm an even stronger brand and our widening appeal to the market.

This is the best confirmation of innovation quality and reliability of our products and the results reached by a cohesive and motivated team. In the next few days the motorcycle fair EICMA will open in Milan and on this occasion we will present our range of exciting new models that will sustain our sales objectives for the next few years.'

'All the indicators in the first nine months are growth positive: a trend that confirms our strategic decisions. In particular the return to a positive net financial position permits us to proceed with the development of new product and an enhanced dealer network with new determination” added Enrico D’Onofrio, Ducati CFO.” In the last quarter of this year we will concentrate on controlling the quality and the volume of the dealer inventory as we prepare the market for 2008. Thanks to the results to date, and notwithstanding the negative effect of a very strong Euro, we expect an increase of EBIDTA to 13% of revenues.'

The full financial results and text can be downloaded here

Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The cCompany produces motorcycles in seven market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster, Sport Touring, Multistrada SportClassic and the new Hypermotard. The Company’s motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, Japan and North American markets. Ducati has won fourteen of the last sixteen Workd Superbike Championship titles and more individual victories than the competition put together. Since 2003 Ducati has also been taking part in the MotoGP World Championship. For furhter information on Ducati, check our website

This press release contains statements and forecasts regarding the future which are subject to risk factors which could lead to substantial differences in the actual results compared to those which have been foreseen.

The manager responsible for preparing the Company’s financial reports Enrico D’Onofrio declares, pursuant to paragraph 2 of Article 154-bis of the Consolidated Law on Finance, that the accounting information contained in this press release corresponds to the document results, books and accounting records.)

For further information:

Paolo Poma
Investor Relations Manager
Ducati Motor Holding S.p.A.
Via Cavalieri Ducati, 3
Bologna 40132, Italy
Switchboard: +39 051 6413111
Direct line: +39 051 6413213


Ad Hoc Communication Advisors
Giorgio Zambeletti - Matteo Cidda Tel 02 7606741 / Fax 02 76017251

For insurance:

Ducati Insurance
The Chapel, 48 The Hill
Hertfordshire AL4 8PS
sales: 0844 8800 960
overseas: +44 1582 832008

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24th October 2007 Official T-shirt celebrating Ducati’s MotoGP victory to go on sale in Ducati stores

Borgo Panigale (Bologna), 24th October 2007 – The official T-shirt to celebrate Casey Stoner’s and Ducati’s victory in the MotoGP World Championship is shortly to go on sale in Ducati stores worldwide.

As is tradition in motorbike racing, the team had prepared the T-shirt beforehand but it remained in a box for good luck and was then sent to Japan, where the Australian’s sensational world championship victory sparked off unbridled scenes of joy and emotion as Ducati brought back the title to Italy after 34 years of Japanese domination. And at the end of the race all the members of the team were able to wear with pride the red T-shirt emblazoned with the number '27' and the words 'World Champion'.

This T-shirt, designed by Casey himself, is now available in the Ducati Stores for all those Ducatisti and fans who wish to own this souvenir of a memorable event, an important chapter in the history of motorcycle racing and an epic achievement for a company like Ducati.

Printed on both sides, the T-shirt has the World Champion logo and Stoner’s logo on the front, while the back bears an image of his Desmosedici in action together with the names of all the members of his team together with his heroes, all those riders who have inspired him in his career so far.

Before being distributed to the sales network, the T-shirt was handed out to all Ducati employees. This gesture symbolises the desire to belong to a strong united community that never misses an opportunity to demonstrate it with pride and sportsmanship.

The official T-shirt will soon be available at UK Ducati dealers priced at £27.00 in sizes small to XXL

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19th October 2007 Ducati to celebrate world title in centre of Bologna

Borgo Panigale (Bologna), October 18th, 2007 : Casey Stoner’s and Ducati’s fantastic triumph in this year’s MotoGP championship will be celebrated with a special event organized in Piazza Maggiore, Bologna on Sunday, December 2nd.

The date was finalised yesterday with the Bologna City Council, the provincial and the Emilia-Romagna regional authorities. Preparations are already underway for the event, which will clearly revolve around the famous ‘Ducati red’ colour that distinguishes bikes from the Borgo Panigale factory.

The main stage will feature the Ducati Desmosedici GP7, the bike that dominated this years’ edition of the World MotoGP Championship, and which brought back to Italy a title that has been won by the Japanese manufacturers every year since 1973.

The Ducati MotoGP Team’s young Australian star, Casey Stoner, who stormed to this year’s Riders’ crown and who helped win the Constructors’ title for Ducati, is scheduled to appear on stage, together with engineers, mechanics and team members. The event has been organised so that the Italian company can share this fantastic victory with the city of Bologna, its inhabitants and all the passionate Ducati fans who will be arriving for the occasion.

The event programme, details of which will be announced closer to the date, will almost certainly revolve around an evening of entertainment for all fans of bikes and motorcycling, as well as the multitude of friends and supporters that the Ducati brand can boast in the worlds of show business and sport in general. Celebrations will begin on Saturday 1st December with a ‘paddock area’ set up in Piazza Maggiore, where it will be possible to have a look at the world of Ducati Corse.

Mark the date down in your diary for what promises to be a truly memorable occasion!

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18th October 2007 A Hypermotard for Casey

Monday, October 15th, in Melbourne, Casey Stoner officially inaugurated 'Ducati City', the new Ducati Store in Melbourne, in the presence of 150 passionate Australian Ducatisti. The young World Champion played a part in the splendid double win that granted Ducati, two races in advance, the Constructor and Team titles, at Phillip Island on Sunday, along with Loris Capirossi. On top of that, he turns 22 today, October 16th and received a Hypermotard (click here to see more) as a surprise gift - something both appreciated by Casey and something that he has wanted for some time.

'Thanks so much to Ducati; I really appreciate this surprise gift even if you all make me become redder than the bike', he said, shy but clearly happy after the traditional 'Happy Birthday, Casey' that welcomed the entrance of the cake. 'Sunday was an incredible day for me with everyone under the podium singing the Australian national anthem', he said. 'But in retrospect, this season was perfect. After Qatar, I thought, ‘wow, we won a race’, in the middle of the season, I thought, ‘wow, we can win the title’ and yesterday, ‘wow, we won my home GP!'

At the question if, for next year, he would keep number 27 or if he would move to 1, the public is divided over who prefers the first proposal and who prefers the second. 'I am very attached to 27,' responded Casey, 'because that is the number that I got when I was racing with the team of Alberto Puig, a person that I highly regard and that helped me in the beginning of my career in Europe. However, I also think of all of the people that have worked so hard, just like my team, Ducati and I have done to obtain this result, deserving number 1. I haven’t made a definite decision yet, but I am leaning more towards number 1'.

Casey will spend his birthday on a plane flying to Malaysia where, next Sunday, the 17th race of the season will take place before returning to Europe for the closing of the wonderful 2007 season in Valencia, Spain on November 4th.

For an insurance quote on a Hypermotard visit Ducati Insurance or call 0844 8800 960.

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15th October 2007 Stoner & Capirossi storm the island to win Constructors' & Teams' World Titles

Ducati MotoGP Team riders Casey Stoner and Loris Capirossi stormed Phillip Island today, scoring a stunning one-two result that secures the constructors' World Championship for the legendary Italian factory and also the team's World Championship for the Borgo-Panigale-based squad.

Riding his first race as riders' World Champion, Stoner led from start to finish while Japanese GP winner Capirossi fought through from fifth place on the first lap. It was an immaculate and dominant performance from Aussie Stoner who was cheered all the way by an ecstatic 50,000 crowd. At one point he led the pack by almost eight seconds, eventually crossing the line 6.763 seconds ahead of his team-mate. Stoner's ninth victory of the year is also the team's fifth win from the past six races and the Ducati's tenth win of this season. Stoner, who topped all but one of the five pre-race track sessions here, celebrates his 22nd birthday on Tuesday.

Ducati is the first non-Japanese manufacturer to win the premier-class constructors' title since 1973, when MV Agusta were champions.

CASEY STONER, winner, World Champion on 322 points

"Being up on the podium was just unbelievable, I've never felt anything like it. I've been working very hard for a lot of years trying to win here. This whole season has been magical for us, we came here with a lot less pressure after winning the title in Japan, so I could really enjoy this race. It's definitely my best victory so far. I have to thank the Australian fans, it's good to see so many of them here and I hope they've had a lot of fun, I really appreciate it. I made one of my best starts, I had the first corner to myself so I could concentrate on getting the tyres warmed up and ready to go. Nicky [Hayden, who DNFed] was really pushing in the beginning, he was on my rear wheel for a while but I managed to get away. I was really hoping, more than ever, that Loris would get on the podium here, so it's been another great weekend for the team and for Ducati."

LORIS CAPIROSSI, 2nd place, 7th in World Championship on 150 points

"My start wasn't really good, so in the early laps I had to fight a lot with Marco [Melandri] and in my opinion he was little bit too aggressive. I had to push really hard to overtake him and then I said 'please take it easy'. After that I tried to keep my pace and I finished second, so I'm really, really happy and a big thanks to my team who worked so hard all weekend. This is another great moment, especially after my win at Motegi. I am trying to end my five years with Ducati in the best way possible. Ducati has won everything this year - the riders', constructors' and teams' championships, which proves that everything's working 100 per cent at the factory."


"Winning the constructors' and teams' titles confirms and strengthens the value of the goal conquered three weeks ago by Casey. We have a great team of men and women who, with courage and warmth, have made a dream come true."

More details and images are available at Ducati Racing for insurance click here or call 0844 8800 960.

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11th October 2007 Ducati UK lead the way

2007 is proving to be a year to remember for Ducati UK, the fully owned UK subsidiary of Ducati Motor Holdings. Celebrations on the race track through a first ever MotoGP World Championship win by Casey Stoner has been echoed by success on the road with the launch of numerous new products becoming instant sales hits throughout the world and no more so than in the UK.

The main reason for the UK success has been down to a Sportsbike orientated market falling in love with both the new Ducati 1098 and 1098S which have combined to produce sales of over 800 units. Less obviously has been the surprise package of the Hypermotard which has become an instant cult machine and at the same time proving to be the commercial success Ducati had hoped. Some have already tipped this to be a real contender for the bike of the year along with the 1098.

This unprecedented demand has led to an increase in sales by nearly 37% (YTD September) and has helped Ducati UK to be the strongest performing subsidiary compared to 2006 and the fastest growing European manufacturer in the UK.

Soon to be added to the Ducati portfolio will be the Desmosedici RR, the £40,000 MotoGP replica that has proved to be the unsanitized, engineering marvel that public and media had hoped for. Deliveries to the UK will begin soon to the UK which is the third biggest market for this exclusive motorcycle, with North America second and the Italian home market taking most orders.

It seems that the UK biking public has fallen for Ducati all over again as Visitors to service centres and dealers have been encouraged by a drop in Ducati servicing costs by as much as 50% after the introduction of new service schedules, adding to customer confidence and the feeling that there has never been a better time to buy a Ducati.

The Ducati factory has also invested time and money in ensuring that the quality of new products meet customer expectations and this has been shown by significant reductions in warranty claims.

And lastly, an increase in the UK dealer network has seen dealers appointed in areas such as Potters Bar (Hertfordshire), Norwich (Norfolk), Romford (Essex / East London), Ballymoney (Northern Ireland) and an additional service centre in Dunfermline (Scotland) has helped geographical coverage improving accessibility to the brand.

With UK parts sales up 9%, clothing up 16% and accessories up a staggering 69% and excited new models for 2008, the future for Ducati UK is a very rosy red.

Don't forget to insure your Ducati by clicking here or calling 0844 8800 960.

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10th October 2007 Ducati Desmosedici RR total production run limited To 1500

The Desmosedici RR – the ultimate expression of Ducati Corse’s racing experience and technology transferred to a road bike – has become the new benchmark for performance, components and style for the entire sector.

Since the RR’s launch in June 2006 on the eve of the Italian GP at Mugello and the possibility to reserve the bike in Ducati Stores throughout the world, the hundreds of requests received mean that the bike has become an immediate commercial success. Production of the first true MotoGP replica will begin in a few days time.

Never before has so much expectation surrounded a bike destined for road use. The RR is an exclusive and esoteric product that also deserves some sort of safeguard for those enthusiasts who have ordered it.

Following the recent victory of the MotoGP world title and with requests continuing to pour in from the dealer network in addition to the 1250 orders already received, Ducati has decided to limit the total number of Desmosedici RRs produced in the Borgo Panigale factory to 1500.

Once again, Ducati wishes to reward the trust and loyalty of all those customers who made an early reservation and who can now see the value of their purchase increase even before collecting it from their dealer.

At this point, with very few bikes still available, anyone who is still undecided is advised to hurry, as Ducati expects to bring an end to reservations soon.

Production will begin in the second fortnight of the month of October 2007 and, as promised, Ducati will give delivery priority to the approximately 500 owners of the 999R who have ordered the Desmosedici RR and who will receive it before the end of this year. For the remaining reservations, Ducati guarantees the delivery of the entire production run by the end of 2008.

Remember to call Ducati Insurance 0844 8800 960 for exclusive terms.

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28th September 2007 Ducati launch Black Hypermotard 1100 S and a Monster S4Rs Tricolore at the Paris Show

At the 2007 Paris Motor Show, Ducati has launched two new colours for its 2008 model range with a new black version for the Hypermotard 1100S and a 'Tricolore' S4RS model.

After the success of the Hypermotard in its' traditional red, the company has decided to launch an aggressive, all black, version for model year 2008. The black paint scheme will be available in the higher specification 'S' model and should be seen in UK showrooms towards the end of this year.

At the same time in order to celebrate the amazing motorcycle season Ducati has decided to add a new colour to its most powerful Monster in production. The S4RS will be available early next year in a new celebratory Tricolore colour priced at £9,999 on the road.

To insure your new Hypermotard or Monster Tricolore call 0844 8800 960 or for an instant quote click here at Ducati Insurance online.

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14th September 2007 Ducati dealer Pro Twins wins MRO British Powerbike Championship

Godstone based Ducati dealership Pro Twins has ridden to victory once again winning the MRO National Powerbike Championship a full round and three races before the Championship finale at Snetterton in September.

Rider John Paul Scott brought home their Ducati 1098 to rapturous applause following three hard fought races at Mallory Park. This is the first time that a Ducati has won this particular Championship and marks a fifth championship with the Italian manufacturer for Pro Twins.

Director Rob Jackson said “We have been Super Twin champions four times and for 2007 we deliberately set ourselves a greater challenge by entering the MRO National Powerbike Championship. Our team invested a huge amount of time and effort ensuring that we provided John Paul with a competitive bike”

This was a tremendous win for John Paul Scott and his huge fan base that have loyally followed him round the country. At 30 years of age the rider from Gillingham Kent, had previously won the Supersport Championship in 2005 and was the ideal partner for the Pro Twins bike.

Managing Director Brett Norris said “Racing is an important part of our business and we wanted to reinforce our racing credentials to our customers. We were looking for a tough and determined rider to bring home victory on the new 1098 Ducati and John fitted the bill. John has impressed me greatly with his determination and consistency throughout 2007. He is a truly first class rider!”

Pro-Twins is based at Lambs Business Park in South Godstone and provides full service and sales support to all Ducati race and road riders 01342 892888 or visit for insurance call 0844 8800 960 or visit

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2nd August 2007 Own a Ducati from £200 per month

Ducati is pulling out all the stops to ensure that bikers in the UK have every reason to purchase a 1098 this summer. Not only has the Bologna based factory brought forward production and increased supplies in the UK, Ducati Finance has also announced a Personal Contract Purchase (PCP) scheme that will make buying a 1098 more affordable than ever.

Ducati Finance has launched the new PCP scheme with the 1098 specifically in mind. The PCP scheme will allow potential customers to purchase this fantastic Superbike from as little as £200 per month.

With an on the road price of £11250 and a 25% deposit, potential customers can purchase this 160bhp 1098 base model for a monthly repayment of £200 per month over 36 months 14.9% APR Typical and have a Guaranteed Future Value (GFV) of £3,937.50 , that can be used towards their next purchase.

All dealers currently have a 1098 on their demonstrator fleets for customers to ‘try before they buy’. Not only will you have the opportunity to purchase this acclaimed Ducati Superbike on this PCP scheme, customers test riding any Ducati will also be able to enter a draw to win a hospitality day at the final round of the British Superbike season and ultimately a chance to win a Monster S2R in Airwaves colours.

Full details of both these fantastic promotions can be found by visiting your dealer or clicking on

Insure your new Ducati online with Ducati Insurance or call 0844 8800 960

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2nd August 2007 Test Ride a Ducati and Win


Book a test ride on any 2007 model Ducati at your local Dealership and you can be entered into a draw to win one of ten pairs of tickets to be a guest of the Airwaves team at the final round of the British Superbike Championship at Brands Hatch on 13th & 14th October.

These tickets will give the winners Paddock access all weekend and lunch on Saturday 13th October at the Ducati Airwaves Hospitality unit. The ten hospitality ticket winners will be entered into a draw to win a Monster S2R in Airwaves colours.

The prize draw will take place on the Saturday lunchtime at Brands Hatch and the Monster S2R will be presented to the lucky winner by the Airwaves Team. The bike painted by official team painters Rage Design will be in team livery and will be signed by Gregorio Lavilla and Leon Haslam.

Details of the campaign can be found at or by visiting any authorised UK Ducati Dealership.

The closing date for test rides/entries is Monday September 24th.

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23rd July 2007 Ducati and Oakley Renew Partnership with new three-year Contract

Oakley, Inc. (NYSE:OO) has announced it has renewed its licensing agreement with Ducati Motor Holding S.p.A. (Borsa Italiana: DMH) for an additional three years. Established in 2003, the partnership has yielded a historic collection of eyewear that exemplifies both companies passion for technology, innovation, and design. New for 2007 is a signature edition Ducati OIL DRUM®, a salute to the world championship career of Ducati racer Loris Capirossi.

"Our partnership with Ducati has achieved tremendous success with past product offerings, and we are excited to extend the ongoing alliance,” said Colin Baden, president of Oakley, Inc. “Our two companies share a lineage of aggressive design and innovation, as well as a drive to explore unconventional roads of thinking. Ducati motorcycles have more single race victories than all other competitors combined, and we are honored to carry their emblem and colors on exclusive optical inventions that turn science into art."

"Oakley continually raises the bar for performance eyewear and the company’s innovative designs continue to be the favorite of Ducati racers,” commented Gabriele Del Torchio, chief executive officer of Ducati Motor Holding S.p.A. “Oakley is a dynamic and compelling brand that succeeds by combining the very best technologies and designs, and their ideals of excellence reflect the same uncompromising standards of Ducati engineering and design. We embrace this opportunity to build on our partnership and enrich Ducati’s global network with additional products that salute the best of both companies."

The Loris Capirossi signature edition Ducati OIL DRUM® features Ducati colors graphics and ear stems with the racer’s emblem and competition number. This unique eyewear design is crafted from durable, lightweight O Matter® frame material with the styling of hard-edge lines. Ultraviolet light-stopping Plutonite® lenses open peripheral view with an 8.75 base lens curvature and the clarity of XYZ Optics®, one of the patented innovations of Oakley’s proprietary High Definition Optics® (HDO®). The Ducati logo is laser etched near the bottom edge of the left lens. For more information on the Loris Capirossi signature edition Ducati OIL DRUM® please visit

Special editions in the signature eyewear line also include Ducati FIVES® 3.0, Ducati GASCAN®, Ducati JULIET®, Ducati MONSTER DOG™, and the Ducati SQUARE WIRE® . Rendered with color schemes and graphic treatments consistent with Ducati products, the frames are authenticated with the emblem found on some of the world’s fastest motorcycles, and laser etching on the lens signs each piece with the Ducati trademark.

Also announced is a special edition Ducati MX CROWBAR™ goggle which is planned for an autumn release. The goggle will honor Ducati’s new HYPERMOTARD™ bike, one of the most aggressive and exciting new sport motorcycles in the world of motorsports.

These products are available through Oakley’s sunglass distribution points around the globe, and at exclusive Ducati Stores and dealerships in Ducati’s distribution network.

About Ducati

Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The Company produces motorcycles in market segments which vary in their technical and design features and intended customers: Superbike, Monster, Multistrada, SportClassic, Sport Touring and the new Hypermotard. The Company’s motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, Japan and North American markets. Ducati has won fourteen of the last sixteen World Superbike Championship titles and more individual victories than the competition put together. Since 2003 Ducati has also been taking part in the MotoGP World Championship. This year it is currently in first place in the series. For more information about the Company, please visit our web site at

About Oakley, Inc.

Oakley is a global leader in sport performance optics including premium sunglasses, goggles and prescription eyewear. Headquartered in Southern California, the company's optics brand portfolio includes Dragon, Eye Safety Systems, Fox Racing, Mosley Tribes, Oliver Peoples and Paul Smith Spectacles. In addition to its global wholesale business, the company operates retail chains including Bright Eyes, Oakley Stores, Sunglass Icon and The Optical Shop of Aspen. The company also offers a wide selection of Oakley-branded apparel, footwear, watches and accessories. Additional information is available at

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17th July 2007 Ducati Deliveries Gather Pace as 1098 Breaks Records

Ducati UK have brought forward their allocation of 1098 production to produce a ‘free-stock’ situation for the first time this year, but warn that this will be a case of ‘while stocks last.’

Ducati are pulling out all the stops to ensure that customers receive their 1098 for the summer. Ducati UK have brought forward their August and September 1098 allocated production so that customers wishing to experience the ultimate Superbike can enjoy their Ducati for as much of the summer as possible.

The early deliveries of the 1098 should allow, for the first time, ‘free stock’ of the acclaimed Ducati Superbike with bikes being available in dealers from July. However, dealers are warning customers to order their 1098 while there are stocks available, as production will be limited.

The 1098/1098s has also broken registration records for Ducati UK, with 552 registrations in the first 6 months of 2007, the highest number of registrations by any Ducati model family since the founding of Ducati UK in 2000. Indeed this is the best selling non-Japanese Supersport bike so far this year.

Hot on the heels of the 1098 and looking to show a similar sales success is the new Hypermotard 1100 and Hypermotard 1100S. This bike has followed in the footsteps of the 1098 and has been universally acclaimed by the British press, and if early UK tests are anything to go by this could become the bike of 2007. Although it is a bike that has managed almost instant cult status, it is a bike for everyone, comfortable, practical and fun with a capital F! This is a bike of such beauty and originality that other manufacturers can only dream of producing.

The Hypermotard is now in all Ducati dealerships in the UK and Ireland and all dealers have a demonstrator available. It is bike that must be test ridden to truly appreciate its abilities.

To test ride a Ducati visit to locate your nearest dealer or call 0845 1222 996

To Insure your Ducati visit the Ducati Insurance quote page or call 0844 8800 960

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3rd July 2007 New Ducati 1098 F08 Superbike Breaks Cover at World Ducati Week

Misano Adriatico (Italy), Sunday 1 July: The Ducati 1098 F08, Ducati's future World Superbike challenger, made its public debut at the Misano World Circuit in Italy yesterday with a number of demonstration laps in front of over 50,000 spectators at WDW World Ducati Week 2007.

Two-times World Superbike champion Troy Bayliss was given the honour of demonstrating the 1098 F08 machine, which is still in its factory development stage, sporting black carbon-fibre bodywork and aluminium fuel-tank.

The 1098 F08 has been undergoing development work at Mugello in the hands of the Ducati Xerox Junior Team's young Superstock riders Niccolò Canepa and Domenico Colucci, but for the Misano spectators this was the bike's public debut.

‘I just saw the new 1098 for the first time yesterday’ declared Troy. ‘It looks and feels good and although it clearly doesn't feel like home after a couple of laps, I'm sure Ducati are moving in the right direction and it will be soon. I've still got a few things to concentrate on at the moment, like winning this year's title, but I'm really looking forward to testing the bike at a quieter moment in the future.’

The 1098 F08, which will replace the 999, complies with the draft regulations for the World Superbike Championship issued by the FIM two weeks ago. In particular engine specifications are much closer to the road version than on the 999. For example, the con-rods, the crankshaft and the rocker arms are all standard components.

As for the bike itself, the level of elaboration is similar to the F07 and in particular the frame is identical to the road bike, while the swing-arm, front and rear suspensions and exhausts can be modified.

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  Desmosedici RR on Track

The Ducati Desmosedici RR made its first ever public appearance in action around the Misano Circuit at World Ducati Week 2007 on Saturday ridden by official Ducati MotoGP Team test rider, Vittoriano Guareschi.

In front of thousands of ‘Ducatisti’, the pre-series version of the highly complex L-four cylinder MotoGP replica took to the circuit for a 15 minute session to demonstrate its incredible 200hp performance and to signify the progress of the project as it approaches production. Over 170 people from 19 countries who have already placed orders for the Desmosedici RR travelled to WDW2007 to witness the public track debut of the bike that was first announced at the same event back in 2004.

Ducati Motor Holding CEO, Gabriele Del Torchio, who took time to meet some of the expectant owners, announced: ‘The Desmosedici RR demonstrates Ducati’s world-beating design and technological innovation and I am extremely proud to have witnessed its first public appearance in action. This is a dream motorcycle that is destined to become an icon, endorsed by the fact that so many of the world’s top sportsmen and celebrities alike have placed orders to own one. The excitement behind this project is incredible and WDW2007 has been a great opportunity to celebrate its progress.’

As the world’s first true MotoGP replica, the Ducati Desmosedici RR has an impressive specification, at the heart of which beats the record-breaking 989cc L-four Desmodromic engine in twin-pulse configuration. Technical features taken directly from the racing GP6 include the sand-cast aluminium crankcases and magnesium engine covers which enclose a cassette type six-speed gearbox and hydraulically actuated dry multi-plate slipper clutch. Additional replications that contribute to the 200hp produced in standard trim are double overhead cams, actuating 4 titanium valves per cylinder, gear driven from a crankshaft which has titanium connecting rods. One feature of the Desmosedici RR which represents a unique ground-breaking design is the ‘vertical exit’ exhaust silencer, ingeniously hidden in the tail-piece.

‘Today was another great milestone in Ducati's fantastic history,’ said Product General Manager of Ducati Motor Holding and Managing Director of Ducati Corse Claudio Domenicali speaking at the WDW2007 event. ‘I clearly remember the press launch of the Desmosedici racing project at the 2002 Mugello GP, and the fact that we were already thinking about building a replica for the street as a tribute to our fans all around the world. This bike is for them and for their passion of Ducati. We are extremely pleased with the final result, the bike is fantastic both statically and dynamically. During my last test of the Desmosedici RR in Mugello last month I felt that the main project goal had been fully achieved. The chassis is rigid and the engine crisp just like the racing Desmosedici and this is the very essence of the project, to leave the owner with a taste of our MotoGP bike.’

Orders for the limited production machine flooded in via the official Ducati dealer network as soon as the machine was unveiled at the Mugello GP in 2006. The motorcycle is now undergoing final development tests before going into production this autumn as scheduled.

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  World Ducati Week 2007: A Record Year!

More than 50 thousand Ducatisti gathered at Misano for four days in the name of passion for the 'Reds' of Borgo Panigale.

Misano Adriatico, July 1st, 2007 – The fifth year of the World Ducati Week, the international gathering of the Ducati community, has come to a close after setting record numbers. A success from every point of view that involved, entertained and provided excitement for tens of thousands of bikers that came from all four corners of the earth to the Misano World Circuit from Thursday, June 28th to Sunday, July 1st to celebrate the great 'Red Planet of Ducati'.

This is a passion that brings unimaginable numbers. There were more than 50,000 estimated presences over the four days; 25,000 tickets sold; more than 200 Ducati riders; and participants from 28 nations around the world that did not want to miss this amazing event organized by Ducati for its fans.

These four intense days peaked on Saturday, June 30th, the day that witnessed the largest gathering of Ducatisti. It was a peaceful, yet colourful, descent not only onto the renovated Misano Adriatico circuit, but also the entire seaside where the Desmodromic rumble of Ducatis could be heard from the line of bikes heading towards this great congregation of bikers.

There were many activities, events, opportunities for participants to ride on the track, courses for driving and mechanics (held at the 'Ducati University' and led by real engineers, riders and managers from the Borgo Panigale company), great concerts (with international artists like Patti Smith who lit up the WDW stage on Saturday night), spectacular shows by the Frecce Tricolori, the most modern air acrobatics of the Mangusta helicopters, numerous charity initiatives (an auction and laps on the track on the Desmosedici 'two-seater' driven by Randy Mamola to benefit the humanitarian organization Riders for Health) and still many other ways to experience all of the exciting happenings.

No one could miss the WDW 2007…including all of the Ducati riders that race in Superstock, Superbike and MotoGP with the “Reds of Borgo Panigale” like Niccolò Canepa, Brendan Roberts, Domenico Colucci, Letizia Marchetti, Nina Prinz, Romana Fede, Paola Artioli, Ruben Xaus, Marco Borciani, Lorenzo Lanzi, Troy Bayliss, Vittoriano Guareschi, Loris Capirossi and the rider leading the MotoGP, Casey Stoner. All the riders took the stage on Saturday evening (complete with the GP riders that arrived from Assen on a special flight) to experience the enthusiasm on the part of thousands of fans in a great party atmosphere.

Besides the record number of presences and bikes that took over the Adriatic seaside, the world previews of the 1098 F08 and the Desmosedici RR were what made this year’s WDW go down in history. During the event on Saturday, the new Ducati 1098 F08 with a 1200 cc engine that will race in the next Superbike World Championship was unveiled and ridden by Troy Bayliss. Also on Saturday afternoon, the new, spectacular Desmosedici RR, the road replica of the one used in the MotoGP, was ridden by MotoGP tester Vittoriano Guareschi in front of the WDW public.

'It was a fantastic experience, my first WDW, but also the proof of the high level of enthusiasm that characterizes this brand name and is associated with the great Ducatisti family,' said Gabrielle Del Torchio, CEO of Ducati Motor Holding, at the end of the event. 'I was imagining something great, but what I saw and lived in person was above all of my expectations. An extraordinary passion that confirms the sense of belonging that most likely, only Ducati generates.'

Here are the numbers that made this year’s WDW go down in history:

  • 54,000 pictures taken by staff photographers
  • 15,000 piadinas eaten in four days
  • 3,600 litres of beer and 4,200 litres of wine drunk
  • 1.2 tons of sausage
  • 31,000,000 kilometres covered by Ducatisti (80 times the distance from the Earth to the Moon) to reach Misano from every part of the world

    But far from the Misano circuit, far from the rumble of Ducati engines, another WDW took place: a virtual version. In fact, while a part of the world enjoyed the world gathering inside the circuit, another part was connected through the official website, During the span of the event, the site received 500,000 visits. Another great record!

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20th June 2007 Ducati Corse Riders at 2007 World Ducati Week

Numerous activities in the circuit for the Ducati Corse MotoGP, Superbike and Superstock factory riders during the 2007 edition of Ducati’s world meeting.

Preparations are gearing up feverishly for the fifth edition of the international meeting organized by the Italian manufacturer which will be held from June 28 to July 1 at the revamped 'Misano World Circuit'. As is tradition, all the Ducati Corse factory riders will be involved in the big red Ducati party on Italy’s Adriatic Riviera.

Friday and Saturday will be dedicated entirely to the riders of the Ducati Xerox Team that takes part in the World Superbike Championship. Two-times world champion Troy Bayliss and his team-mate Lorenzo Lanzi will be present in the circuit for a series of initiatives that will see them involved both on the track with their Ducati 999F07 machines and off-track with the numerous public present in the paddock.

The first opportunity to meet them will be during the popular 'Ducati University', a sort of ‘virtual’ lap of the Misano circuit, illustrated by the two riders, who raced there a couple of weeks previously in the San Marino Round of the World Superbike Championship, but it will above all be a fabulous opportunity for the WDW public to meet and greet their heroes. Other appointments at the Ducati University are scheduled with the ‘father’ of the Desmosedici MotoGP and Ducati Corse Director General Filippo Preziosi, Ruben Xaus, always a Ducati crowd-pleaser, the official test rider for Ducati Corse Vittoriano Guareschi and the young Ducati Xerox Junior Team riders in the world Superstock championships, Niccolò Canepa and Domenico Colucci.

As well as autographs and photo sessions for the riders and pit-walks to see the various teams and garages, the WDW public will also have an opportunity to see all the Ducati Superbike and Superstock riders in track action as they complete a few laps of honour on Friday and Saturday afternoon.

Another activity involving the Ducati Xerox Team is the 999 Two-Seater ridden by Dario Marchetti. 30 lucky VIPs and guests will have a chance to live a unique experience, all the excitement of a lap as pillion passenger aboard a 999 Superbike during the event.

Saturday’s activities will reach a high point during the evening when all the riders will be called onto the main stage for the official presentation of the teams competing in the various championships.

On Saturday afternoon meanwhile, the MotoGP Dutch TT Race from Assen will also be broadcast live on the two giant screens set up in the Misano paddock.

This will be an unforgettable opportunity for the WDW fans to cheer on Ducati: thousands of people united with the same passion. Forza Ducati!

Then on Sunday the MotoGP riders, Loris Capirossi and world championship leader Casey Stoner, will arrive at Misano in the morning directly from Assen.

Autograph sessions, photographs and laps of honour with the legendary Desmosedici GP7 machines will wrap up the appointments for the MotoGP team, while during the final day Randy Mamola will have the task of taking several lucky pillion passengers around a lap of the Misano track on the awesome Desmosedici Two-Seater, the proceeds of which will go to the Riders For Health charity.

Business partners attending the event include Ducati Insurance, Shell Advance, Alice, XEROX, Sandisk and the Provincia di Rimini.

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14th June 2007 Great Music and Many Special Events Planned for the World Ducati Week 2007

A few days from the beginning of the world gathering that will light up the Romagnola seaside from June 28th to July 1st, many new and exciting activities are announced that will heat up the atmosphere of Misano: a lottery, a scavenger hunt, a charity auction, breathtaking track sessions and the best music.

The stage of the World Ducati Week, strategically set up in the heart of the paddock, will be the centre of Ducati’s world gathering of motorcyclists, sparking the excitement and enthusiasm of all participants. With a variety of live bands on the stage every evening, music lovers will definitely have fun at this year’s WDW! In addition to a stage and great music, there are tons of activities planned involving all participants over the four days, making it feel like a real city on the 'Red Planet' of Ducati.

Desmosedici Two-Seater

On the Riders for Health website (, eleven rides with Randy Mamola are up for grabs on the two seat Ducati Desmosedici in Misano on Sunday, July 1st. The eleven highest bids over 500 euros will win the rides. The rides are guaranteed to thrill – Randy will be on a MotoGP bike capable of speeds up to 324 kilometres per hour with the lucky winners as passengers.

Hypermotard Lottery

For everyone that dreams of owning a new Hypermotard 1100, this is a once in a lifetime lottery that must not be missed. It will be possible to win a brand new Hypermotard while at the same time helping people in need. Tickets can be purchased during the four days at the WDW 2007 for only five Euro each with the proceeds benefiting the activities of Riders for Health in Africa. The drawing will take place on Sunday during the closing ceremony in front of Ducati riders.

Scavenger Hunt

During the WDW 2007, there will be a scavenger hunt solving riddles and following clues…obviously all about Ducati! This adventure will take participants through the most famous places on the Romagnola seaside to discover little-known secrets of Ducati. Participants should form teams of two to four people (all must have 4 Day WDW passes) with at least one Ducati bike. There will be prizes for everyone with the members of the top three teams being awarded the grand prizes. To register, simply go to

Desmosedici RR on the Track

The world premiere of the long awaited Desmosedici RR will take place with official test rider Vittoriano Guareschi riding the bike on the track in Misano. With the focus on design and technology in the purest form, this bike will warrant the anxious looks of future owners of this joy which, for this occasion, have been invited by Ducati. The first laps on the official track for this dream bike could not be done in a better setting given that the at WDW 2004 in Misano, the 'beating heart', or rather the highly evolved and technologically advanced 989 cc, four valves per cylinder, L-Four layout Desmosedici, was presented.

Charity Auction

At WDW2007, it will be possible to acquire rare Ducati memorabilia representing the past and present of the company. During the course of this organized auction, which takes place at the Ducati University, there will be various old, unique Ducati pieces available for purchase. All proceeds will go to the Clinica Mobile and the Ducati Foundation.

Among the available items, the most unique and special piece will be the very first MH900evoluzione produced in 2000. Originally a concept bike conceived as a demonstration of state-of-the-art creativity and technology in 1998, the MH900evoluzione was constructed entirely by hand as a limited edition and brings to mind the glorious feat of Mike Hailwood™.

Music on the Stage

Every evening, from Thursday to Saturday, the stage will be lit up by great bands and cover groups.

On Thursday, the Ducati Band, a cover band made up entirely of Ducati employees, will provide a variety of music and will be followed by the Bonomia Sound Machine, a famous band in the Bolognese musical scene.

The Lucchinelli Band which debuted at the Sanremo Music Festival, led by Marco Lucchinelli, the former MotoGP racer, will have a concert on Friday. After, there will be the T-jam band, one of the most spectacular and all-involving groups of the moment.

As a thank you to all of its passionate fans, Ducati has decided to host an unforgettable concert on Saturday evening: on the stage at 10:30 p.m., an exciting concert by the internationally famous rock star, Patti Smith, will begin. Born in 1946, Smith - considered by many to be the most influential woman in the history of rock - rose to fame with her album Horses in 1975, although one of her most famous songs, Because the Night, was written three years later with Bruce Springsteen. She has just released her twelfth album, Twelve, produced in collaboration with other famous artists such as Flea from the Red Hot Chili Peppers and containing covers by songs by the Beatles, Rolling Stones, Dylan, Hendrix, Stevie Wonder and other famous rock and pop stars which Smith interpreted in her own personal and unique style.

On Sunday afternoon, the Calabrese group Monodia, which takes inspiration from much of the international rock from the ‘70s and ‘80s, will perform. This multi-talented ensemble of groups is capable of pleasing any audience, playing anything from relaxing classic to laid back soul to fast dance music.

The perfect time for all passionate motorcycle fans to be together is June 28th at the Misano World Circuit for the breathtaking WORLD DUCATI WEEK 2007. Participants will have the chance to meet the fastest riders in the world and experience the heated atmosphere of the Ducati universe with all Ducatisti celebrating together.

To register and view the programme of events, go to

Partners of the event are Shell Advance, Alice, XEROX, Sandisk and the Provincia di Rimini.

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4th June 2007 Marco Tomassini Rides his Gilera to Victory in Sicily in this year’s Motogiro D’Italia

Ducati Motor was the main sponsor of the event organized by Dream Engine and supported by the Region of Sicily and other sponsors.

Bologna, May 30, 2007: After five gruelling days traversing over 1,200 kilometres of scenic and challenging Sicilian roads, Marco Tomassini rode to victory on his Gilera 150 Super Sport, winning this year’s Motogiro d’Italia, Italy’s oldest vintage motorbike competition.

Hundreds of motorcyclists from around the world participated in this year’s event, which ran from May 20th -24th. In addition to a core group of Italians, participants arrived from Great Britain, USA, Germany, France, Spain, Ireland, Holland, Belgium, South Africa, Japan, Australia, Canada, Greece, and Israel. The Motogiro d’Italia is divided into three classifications: the Vintage Racing Class, reserved for motorbikes manufactured through 1957; the Memorial Taglioni, dedicated to motorbikes manufactured between 1968 and 1978 and the Touring Class, open to all contemporary bikes of all makes. The first two categories are competitive and riders are subject to ability and timed trials, while the Touring Class is non-competitive.

Marco Tomassini, performed brilliantly on each day’s course and in the ability trials, earning first place overall in the Vintage Racing classification. He won the grand prize, a Ducati Sport1000 motorbike. Winning second and third places are fellow Italians, Enzo Coppolecchia on his MV Agusta Rais and Marco Bonanomi on his MV Agusta GSTL. English rider Giuseppe Garozzo placed 5th in the overall Vintage Racing classification.

In the Memorial Taglioni Class, Guido Lenzi Calisti took first place on his Moto Morini 3 ½, followed by Tiziano Bernardoni on his Morini 350 and Matteo Vocino aboard his Moto Morini 500 6V.

Team Castelli MV (Bonanomi, Moneta e Venturi) won in the brand team classification, while MC Ceriano Laghetto (Coppolecchia, Viganò, Mattioli) gained the first place in the club team classification.

This year’s itinerary led participants along rugged and beautiful Sicilian terrain through many of the island’s most intriguing regions, such as Agrigento, Palermo, Enna, Caltanissetta, Ragusa, Siracusa, Catania. The event started and ended five days later in Sciacca (Agrigento). Participants were able to take in picturesque views both from along the coast and from the mountains, including panoramas of Cattolica Eraclea, Chiusa Sclafani, Sambuca di Sicilia, Agrigento with its Greek ruins, Caltanissetta, Piazza Armerina, Lentini, Siracusa, Noto, Modica, Ragusa Ibla, Augusta, Brucoli, Catania, Mascalucia, Nicolosi, Zafferana Etnea, Giarre, Acireale, Acitrezza, Lentini, Grammichele, Caltagirone and the Etna volcano.

The Motogiro d’Italia 2007 relied on the support of Ducati Motor, the event’s main sponsor. The event was also made possible thanks to the support of: Presidenza Regione Siciliana, Motociclismo d'Epoca, Assessorato al Turismo Regione Siciliana, Assessorato all’Agricoltura e Foreste Regione Siciliana, Comune di Sciacca, Comune di Augusta, Cantine Calatasi. For the organization of the event, under the aegis of the Federazione Motociclistica Italiana, Dream Engine relies on the support of the Motoclub Terni “L. Liberati” and the Auto Moto Club Viterbo. The Curve&Tornanti team made up of Federal FMI ‘safe riding’ instructors accompanied participants in the Touring Class and the Italian Polizia Stradale followed the race.

Since its revival in 2001, the Motogiro d’Italia has experienced overwhelming international appeal, resulting in a steady increase in the number of participants and media attention.

In a nod to its historic roots, several champions from the Motogiro Hall of Fame participated in the 2007 event, including Giuliano Maoggi (winner of the 1956 Motogiro), Emilio Mendogni (winner in 1953 edition) and Remo Venturi, who won fifty years ago, in 1957.

The Motogiro 2007 was open to motorcycles authorized for road use of all marques and was divided into three classes:

Vintage Racing Class

With an overall limit of 120 participants, this class features motorbikes of up to 175cc manufactured prior to 1957 inspired on the motorcycles that raced in the original Motogiro. Competitors in the Vintage Racing Class were subject to timed, competitive ability tests en-route.

Taglioni Memorial Class

This class is open to street legal motorbikes of all marques, 350 cc or higher, produced between 1968 and 1978. Competitors in this class took part in ability trials.

Touring Class

For riders of newer bikes, who wish to participate in the excitement of the Motogiro on a more relaxed, non-competitive basis.

The Motogiro 2007 results are available on

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22nd May 2007Ducati Deliver

Despite unprecedented world wide demand for the 1098, Ducati has more than met the expectations of their dealers and customers in delivering planned supply, with well over 500 1098 models delivered so far in the UK.

Since the launch of the 1098 at the end of 2006, a surge of orders worldwide has put incredible pressure on the Bologna factory. However despite an order bank that may have overwhelmed many small factories, Ducati has excelled in producing bikes with a 94% accuracy versus the supply plan to date.

To cope with the demand, Ducati UK has managed to secure an increase in excess of 150 units of production of the 1098 above the original plan for May and June. A customer wishing to purchase a bike today, should expect delivery no later than July for both the base model and the ‘S’ version.

The 1098 Tricolore has now sold out - 110 were imported into the country.

1098 customers have included people such as Top Gear presenter Richard Hammond and Olympic Silver medallist Iwan Thomas as the new Superbike has captured the imagination of the public and the media alike.

The success story for Ducati in 2007 looks to continue as the Hypermotard 1100 and 1100S took their bow to the World’s press at the recent launch in Sardinia.

Initial reaction from the media has been exceptional and is backed by a confident Ducati dealer network that has already forward ordered its entire 2007 production allocation.

The Hypermotard 1100S is expected in showrooms by the end of May with the ‘base’ model due to follow shortly afterwards. With high worldwide demand expected, dealers are once again advising customers to order early as they anticipate waiting lists to quickly form as encountered with the 1098.

The Hypermotard 1100S will be available at the end of May and will be £8,995 on the road and the standard 1100 will be £7,750 on the road and will be available early June.

2007 is proving to be a vintage year for Ducati with the launch of three of the most eagerly awaited bikes of the year - the 1098, the Hypermotard and the incredible Desmosedici RR. There is also a reduction in service costs of up to 50% on all 2007 models bringing reduced running costs across the range. Lastly, in keeping with our racing heritage, we continue to perform well in MotoGP, World Superbikes, British Superbikes and European Superstock.

For Ducati there is never a better time to celebrate its achievements and heritage and Ducati will welcome guests from all over the world to World Ducati Week in Misano for the biggest party of the year.

World Ducati Week takes place at Misano from the 28th June to the 1st July 2007. Details of the event and ticket information can be found on

To find your nearest dealer, visit or call 0845 1222 996

To insure your Ducati contact Ducati Insurance on 08704 10 60 60 or click here for an insurance quote.

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21st May 2007The Board of Directors appoint Gabriele Del Torchio as CEO

Bologna, May 21, 2007 – Today, the Board of Directors of Ducati Motor Holding S.p.A. (Borsa Italiana: DMH; NYSE: DMH) appointed Mr. Gabriele Del Torchio as the new Chief Executive Officer of the Company, vesting him with the executive powers relating to the ordinary management of the business and affairs of the Company in accordance with the general and special budgets approved by the Board of Directors. The Board, moreover, appointed Mr. Giampiero Paoli as Chairman of the Company.

Therefore, the Board of Directors decided to implement the Corporate Governance Code adopted by Borsa Italiana and resolved to establish a corporate governance system tuned to the market's expectations and based on a Chairman, entrusted with the role of organizing and coordinating the activities performed by the Board of Directors, and a Managing Director, vested with the executive powers relating to the management of the Company.

Mr. Del Torchio and Mr. Paoli accepted their appointment.

The new Company’s executives have thanked Mister Federico Minoli for his contribution over the past years at the head of Ducati Motor Holding S.p.A.

The newly appointed CEO has emphasized: 'I am delighted and honored to take on this new important professional challenge today. Ducati is a national champion appreciated all over the world and joining a team that has achieved such great success is a stimulus to do well. Ducati’s primary objective, today and for the future, is to keep relying on the distinctiveness of its products, true icons on the international motorcycling arena, offering its clientele ever increasing quality, reliability and technological innovation.

The Corse division, an area of excellence for Ducati, will continue to provide a steady foundation for the company. Using the 'know-how' perfected on the track means injecting our core product with the extra that gives us a significant advantage over our competitors both now and in the future.

Ducati is set to achieve further growth and efficiency, higher revenues and greater profitability. The results yielded by the turn-around, achieved by the management over the last year, should be encouraging for more shareholder satisfaction'.

In light of the executive powers delegated to him, Mr. Del Torchio qualifies as an executive director of Ducati Motor Holding S.p.A., while Mr. Paoli is a non-executive director. Mr. Gabriele Del Torchio’s and Mr. Paoli’s curriculum vitae are available at the Company’s registered office.

As of the date of their appointment as Managing Director and Chairman, Mr. Del Torchio and Mr. Paoli held no shareholdings in Ducati Motor Holding S.p.A. and in its subsidiaries.

Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The Company produces motorcycles in seven market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster, Sport Touring, Multistrada SportClassic and the new Hypermotard. The Company’s motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, Japan and North American markets. Ducati has won fourteen of the last sixteen World Superbike Championship titles and more individual victories than the competition put together. Since 2003 Ducati has also been taking part in the MotoGP World Championship. For more information about the Company, please visit our web site at

This press release contains statements that are forward-looking and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated.

For further information, please contact:

Paolo Poma
Director Investor Relations
Ducati Motor Holding S.p.A.
Via Cavalieri Ducati, 3
Bologna 40132, Italy

Main Tel: +39 051 6413111
Direct Tel: +39 051 6413213

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4th May 2007Ducati Hypermotard 1100 to arrive in UK by the end of May

As disclosed on a number of occasions by the company and recently confirmed on the DESMOBLOG by President and CEO, Federico Minoli, production has now begun of the long-awaited Ducati Hypermotard 1100 in the Borgo Panigale factory.

The production schedule for this new model has been fully respected and the first bike came off the production line on 18th April.

The new Ducati Hypermotard 1100 bikes will arrive on the market in Ducati’s official dealer network by the end of May.

The price for the Hypermotard 1100 has been set at £7,750 on the road while the Hypermotard 1100S which features higher specification including the unique monobloc brakes as seen on the 1098 will be £8995 on the road. UK dealers are already amassing an order book in advance for this new addition to the Ducati family.

Expectation is high of what promises to be another extraordinary Ducati success.

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4th May 2007Test Ride a Ducati at Brands Hatch and Cadwell Park

Ducati UK have joined forces with MotorSport Vision, to announce a unique opportunity for motorcyclists. Two track days have been confirmed at Brands Hatch on the 29 May and Cadwell Park on the 31 May which will allow track day enthusiasts the chance to sample a Ducati free of charge.

Riders who book onto these exclusive events will not only be able to explore their own bikes potential on two of the most challenging and exciting race tracks in the country, but will also have the opportunity sample a selection of Ducati’s new 2007 range.

Ducati UK has provisionally confirmed that it will be bringing the Sport Classic GT1000, Monster S4RS, Monster 695, Multistrada 1100, ST3s ABS and of course the acclaimed 1098 and 1098s. Plus, we hope to have available to ride for one of the first times in the UK the brand new Hypermotard!

The Ducati motorcycle range will be attending both Cadwell and Brands Hatch on the aforementioned dates as will Ducati UK staff who will be on hand on both days to assist with any enquiries.

Further dates will be announced later in the summer, so keep an eye on and web sites for further information.

The cost of the Brands Hatch bike trackday on 29 May is £159, with Cadwell Park priced at just £89. To book and to take advantage of the chance of a free Ducati test ride, simply visit or call Alex or Nick on 0870 850 5013.

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3rd May 2007Countdown Starts for WDW2007

The program of activities for the fifth Ducati world gathering is almost complete. WDW will feature the first laps of the incredible Ducati Desmosedici RR and the air show of the 'Frecce Tricolori'.

Ducati is working hard on the fifth edition of the world gathering of Ducatisti, which will take place from June 28 to July 1 at the new Misano World Circuit, and is now finalising a list of activities designed to give all motorcycle lovers four absolutely unforgettable days of WDW2007.

In a world premiere, official test rider Vittoriano Guareschi will ride the long awaited and highly advanced L-4 cylinder Desmosedici RR in front of thousands of Ducati fans around the Misano circuit, the scene of the project announcement back in WDW2004.

The public will be involved in a special series of events at the circuit, from demonstration laps by official riders Loris Capirossi, Casey Stoner, Troy Bayliss and Lorenzo Lanzi to the incredible display made by stuntmen and a dragster show.

Speed, performance and passion will not only be on the track, but also in the sky. For the first time at WDW, there will be a flight demonstration by the 'Frecce Tricolori', the aerobatic team of the Italian air force. The morning of Saturday, June 30 will see the skies over the circuit painted red, white and green in a breathtaking show of aerobatics.

A Megascreen will be available to help cheer on Ducati MotoGP Team riders Loris Capirossi and Casey Stoner live during Saturday’s Assen Grand Prix in Holland before they fly direct from the finish line to WDW at Misano ready for Sunday.

The circuit of Misano will also host the fourth round of the Ducati Desmo Challenge, the race series organised by Ducati. From Thursday to Saturday, WDW fans will be entertained by practice, qualifying and the racing for the mono-marque championship trophies.

Adding to the on-track entertainment, ex-GP rider Randy Mamola will give some lucky fans the 'rides of their lives' aboard the Ducati Desmosedici twin-seater and raise money for the Riders for Health organisation.

Using a second track inside the Misano circuit, experienced riders will be able to test ride the exciting new Ducati Hypermotard 1100 while new riders can take part in a beginner’s riding course. Participants of the course will have the most experienced and professional instructors to help them ride in the safest of environments.

WDW is not only about track activities, don’t miss the itineraries of Mototurismo that will visit the most beautiful areas of Emilia Romagna with daily tours intended to help everyone discover the beauty and the Appenine passes. And, thinking of everything, each trip starts with courses in road safety.

For the most demanding of motorcyclists, teachers from the ‘Ducati University’, made up of Ducati technicians, designers and directors, will hold conferences on topics such as design and mechanics and focus on the technical and tactical aspects of racing, victory at world level, how to design the most beautiful bikes in the world and advising riders on how to get the most out of the Misano circuit.

Following the success of past WDWs, this year will see the repeat of the Ducati Garage contest, a competition dedicated to all customised Ducatis. The contest will be in two stages. The first part will be online where, via, the ten best customised bikes will be selected. The second part will take place at Misano where the final ten bikes will be inspected, judged and awarded by a technical jury of Ducati personalities, Ducati Corse riders and the WDW public. During the Ducati Garage contest, there will also be a series of games designed to test the owners mechanical ability.

As if this wasn’t enough, an area will also be set up to receive more than 2000 members of official clubs from all over the world, presenting many activities, music and exhibitions. As usual, the most bizarre and extravagant bikers will lead the way!

The star every evening will be the main stage, where there will be shows and concerts for everyone to let their hair down and enjoy the festival. Saturday evening will present ‘an internationally famous artist’ in concert.

To register and see the program of constantly updated events visit

Partners in this event are: Shell Advance, Alice, Xerox, Sandisk and the Provincia di Rimini.

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2nd May 2007Top Gear star Richard Hammond finally gets his dream Ducati 1098

Richard Hammond is well known as the bike-lover of the BBC Top Gear team and has enthused about the 1098 ever since he first laid eyes on the stunning new Ducati Superbike.

The Ducati 1098 was launched at the end of 2006 and immediately attracted Hammond’s attention as the bike wooed both press and public alike.

Even Hammond had to wait 6 months for the bike to find it's way to him due to the unprecedented supply demands on the Italian factory.

Now the Top Gear presenter has finally been granted his wish and has taken delivery of the 1098 for the first time.

Immediately Richard was awestruck as he watched the bike being wheeled out of the delivery vehicle, ‘This is a beautiful looking bike, and no mistake. You don’t know whether to pet it, caress it intimately or leap on and cane it round the lanes.’

Hammond was eager to see if the reality matched his expectations as he sat astride the bike and started it for the first and he was certainly not disappointed.

‘The moment had arrived; first ride. It feels small, narrow and nimble. Bloody Hell, I am in love. The gutsiness of the twin-cylinder engine means there is power from wherever you are in the power range. This is a toy I am going to enjoy a lot. I could wax lyrical again, or I could go out and ride it some more.’

That is exactly what Richard has done as he has barely been off the 1098 since. It looks like a summer of love for Richard and his Ducati.

Richard Hammond is pictured wearing the ‘Wing’ jacket and ‘Old Style’T-shirt.

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1st May 2007Breathless start for Jessopp

Martin Jessopp continued his impressive start to the season at a chilly Silverstone as he finished a fighting 8th place after a disastrous start.

Not only had the sun failed to shine on the 2.2mile Northamptionshire circuit, lady-luck also failed to shine on the Riders Ducati team as Martin Jessopp again fought against adversity to claim a top ten finish.

Martin was consistently quick over the weekend and had a claimed a front row start. However as the lights changed, Martin failed to keep the front end down and as the front tyre slammed into the tarmac, a winded Jessopp found himself back in 16th place. Unfortunately Martin had barely regained his breath when the safety car came out after Jamie Robinson had crashed out at the chicane.

The safety car was out for 3 laps, reducing Martin’s chances to pick up places within the remaining race. After the safety car had returned to the pits, Martin bided his time for a few laps before consistently picking off the riders in front and finally taking his former team mate Stuart Easton on the final lap to claim 8th position.

Martin commented on what might have been "Things had been going well all weekend and once again I was on the front row. I got a really bad start and I was back in amongst the pack, with the safety car being out as well this stopped me from being able to pass for three laps, without that maybe I would had more time to pick up more places and ended up in the top five. Hopefully I will get a better start at Oulton and I will be aiming to get on the podium and boost my position in the overall Championship. It was a tough race having to work from near the back but I proved I could pass people and work my way through the field. Hopefully my luck will change for the better at the next rounds."

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30th April 2007New Ducati Dealer for Norfolk

Ducati have continued their development of the UK dealer network with the appointment of Seastar Superbikes.

Seastar is the third new dealer appointment in as many months taking the Ducati UK dealer network up to 32 outlets and 7 service centres.

Set up 15 years ago, Seastar have built up a loyal customer base through the hard work and enthusiasm of their 11 staff, all of which are motorcyclists and carry the ethos of providing a service ‘to an industry of comrades’ within an environment that is relaxed without the ‘hard sell’.

The Norfolk based company is well regarded for their tuning centre and work with a large number of race privateers as well as a British Superbike team.

It is this through this enthusiasm and passion for racing that has attracted the dealer to the Ducati brand and plans are already underway to have a dedicated Ducati showroom area with carefully selected specialist staff.

Vince Vrinten the owner of Seastar Superbikes was delighted to have secured the Ducati franchise and commented ‘we are extremely excited with the future partnership between ourselves and Ducati and more so between ourselves and Ducati's customers. With an exceptionally strong model range for 2007 along with the vast reductions in service and maintenance requirements, there has never been a better time to be a Ducati dealer, the future is bright..... The future is definitely RED!!

Andy Simpson, Ducati Network Development Manager commented on the appointment of Seastar, ‘We are delighted to be able to announce this new appointment, particularly as it comes at the beginning of the season and ensuring our customers in the Norwich area have local access to the Ducati brand. In making this appointment we have found a representative offering a high level of customer service, professionalism and enthusiasm for the brand. We are very confident that Seastar will deliver these expectations.’

Seastar Superbikes are located 5 miles south of Norwich on the main Norwich to Ipswich A140 trunk road.

Seastar Superbikes
The Garage
Ipswich Road
Newton Flotman
NR15 1PN

Tel: 01508 471919
Fax: 01508 471767


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10th April 2007No second chance for Jessopp

Martin Jessopp and Riders Racing experienced the full range of emotions during a dramatic weekend of racing that saw the team take a podium finish, only for the team to later be disqualified for a technical infringement at the post race inspection.

Riders Racing arrived at Brands Hatch in confident mood for the first round of the British Maxxis Supersport Championship. Big improvements had been made to the Ducati 749RS during winter testing with the major focus being on the electronics, weight savings and weight distribution. Through out qualifying, Jessopp was the man to watch and qualified on the second row in seventh position and signalled his intentions further with the third fastest time on morning warm up.

Despite qualifying on the second row, Martin was off to a flyer, carving through the field to take the lead at the first corner. However an early mistake at Graham Hill Bend dropped him back to 9th, undeterred by this he immediately fought back to 7th place and was reeling in the leading pack when the race was red flagged on the 9th lap after a crash involving Laverty and Hobbs.

Laverty was able to participate in the restart, but Hobbs having being knocked unconscious was deemed unfit, thus pushing Martin to a starting position of 4th for the 10 lap restart.

The restart was a mirror image of the first race, with Jessopp again taking the hole shot, and leading up to Lap 2 when the pace car came out after another crash. Despite this Martin held the lead until lap 7, when Laverty finally squeezed by the Ducati 749RS, Jamie Robinson briefly knocked Jessopp back another place before Martin fought back to reclaim his 2nd position as a second red flag bought the race to a premature end.

This rollercoaster race was to take a final twist, when the team were disqualified after the post race scrutineers were unable to start the engine after the starter motor had failed. Under the rules, the second place position was therefore deemed void.

Martin Jessopp was philosophical after the race ‘Obviously I am gutted not only for myself, but also for the team who have put so much work into the bike over the winter. The Ducati 749RS is now running perfectly and we have shown that we are competitive and I have no doubt that we can bounce back and reclaim that podium at Thruxton this weekend. We are all fired up to make amends for the disappointment of Brands and despite the final result we can take huge positives from this race.’

Phil Jessopp echoed his son’s comments’ Rules are rules and we have to accept them, but we have shown the enormous potential of Martin and the Ducati 79RS at Brands and we are looking forward to Thruxton which is a good circuit for the Ducati.’

The second round of the Bennetts British Superbike Championship takes place at Thruxton on the 13th to 15th April.

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10th April 2007Millsport appointed Ducati dealer in Northern Ireland

Ducati are pleased to announce a new dealer appointment for Northern Ireland.

Millsport Motorcycles based in Ballymoney are one of three recent additions to the Ducati dealer network.

Millsport despite being a relatively young company (established in 2006) has quickly established an excellent reputation through their dedication and enthusiasm, together with a wealth of experience from the owners and employees, this has fostered a formidable combination that has inevitably led to their success in such as short space of time.

Owner and dealer principal Billy Lyons has many years of retail experience within the motorcycle industry with a number of different manufacturers, but his passion has always been first and foremost Ducati having had 7 different Ducatis over the years from an 888 to most recently a 999s. For Billy a former racer, who has raced in the North West 200 and now manages his own race team, the Ducati association is a natural progression for Millsport motorcycles as Billy explains‘I have always had Ducatis over the years and with my passion for road racing and enthusiasm for Ducati and its’ racing heritage, it seemed like a natural progression for Millsport to link up with Ducati UK. One day I would like to see Millsport winning Road races on Ducati machinery and firmly establishing the brand in Northern Ireland both on the road and the track.’

Millsport are located directly opposite the late Joey Dunlops bar a shrine to many around the world and the Joey Dunlop memorial gardens are situated directly behind the dealership, making it very easy for motorcyclists to find.

Andy Simpson, Network Development Manager commented on the new appointment ‘We are very excited to have taken on such a modern, forward thinking dealer located so close to such a biking landmark. Millsport are an extremely dedicated and enthusiastic group of people and we are pleased to see that the Northern Ireland ‘Ducatisti’ finally have somewhere that they can call home.’


Millsport motorcycles
The Mill
Seymour Street
Northern Ireland
BT53 6JR

Tel: (028) 276 67776
Fax: (028) 276 67774

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4th April 2007Red Dog Motorcycles appointed Ducati dealer

Ducati UK is pleased to announce the appointment of Red Dog Motorcycles in Potters Bar, Hertfordshire as their latest addition to the Ducati dealer network.

Red Dog is one of the fastest growing motorcycle dealerships in the South East of England. Based in Edenbridge, Kent, they also have outlets in Burgess Hill, West Sussex and most recently Potters Bar, the newest addition to the growing family of Red Dog dealerships.

Red Dog is owned and operated by enthusiastic people with vast riding and racing experience, their aim is to offer the highest level of customer satisfaction, bike preparation and service in the South of England and to offer motorcyclists the best Ducati experience possible.

The Hertfordshire dealer has some great test routes planned for customers to savour their Ducati experience when trying out the Ducati range of demonstrators. Demonstrators will include the 1098 Superbike as well as the Hypermotard which is soon to be launched. The Potters Bar premises are newly built with a state of the art workshop and an extensive clothing and accessories department. Red Dog will also stock a wide range of quality used Ducatis as well as the latest range of Ducati clothing and accessories.

Andy Simpson – Network Development Manager commented’ Our customers tend to be very technically minded, they love nothing more than seeing, touching and understanding market leading technology contained within our machines. This new dealership provides customers with the opportunity to see first hand, how their bikes are cared for in the workshop. Red Dog adds to the strong and diverse mix of official dealerships within the UK network, each with their own character and personality but with one common passion – Ducati.

We are very pleased to appoint Red Dog Motorcycles as our representative for the Hertfordshire area; their new dealership brings a great mix of modern style, technical prowess and traditional, friendly service as well as their passion for all things Ducati.’

This new dealership is situated just 3 miles North from junction 24 M25 or 2 miles from the A1 junction at South Mimms.


Red Dog Motorcycles
10 Devonshire Business Centre
Cranborne Industrial Estate
Potters Bar

Tel: 01707-663344

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22nd March 2007Ducati Open in Essex

Ducati UK have appointed a new dealer in the Essex area, Hyside Motorcycles of Romford.

Hyside have been established since 1989 concentrating mainly on the selling and servicing of European manufacturers. As with many current Ducati dealers they have a racing heritage that has enabled the company to support local racers, whilst transferring their knowledge of modifying and setting-up bikes from the track to the road.

Hyside have recently expanded their showroom to not only accommodate current franchises, but also to dedicate an area of the dealership to Ducati to maintain the brands exclusivity and allowing specialist staff to deal with customer enquiries.

The workshop is fully equipped with the latest Ducati tooling and is capable of dealing with all types of work including, servicing, repairs, insurance work, MOTs, race set-up and suspension work. It also houses two workshop technicians with nearly 50 years of combined experience. Their head technician Anthony also had a successful career in road racing and his background is invaluable for chassis and suspension settings for track and road.

Hyside are organising an open day for Saturday 14th April to celebrate their appointment as Ducati main agents and will be offering demo rides on a number of different models and offer customers – old and new, the chance to experience the Ducati brand.

Mark Coleing spoke for all at Hyside Motorcycles when he said’ We are all very excited about the Ducati brand arriving at our dealership and hope to offer current and future owners of Ducatis a top quality service both pre and after sales, with a workshop service that will inspire confidence that their cherished machine is in the best possible hands. We feel that with our experience with other European brands we can offer a knowledgeable service that will make the whole Ducati owning experience an exciting and pleasurable time.’

Andy Simpson -Network Development Manager was enthralled by this latest addition to the Ducati dealer network ‘We have quite strict criteria, when appointing new dealerships and Hyside fulfil these in abundance; Their enthusiasm, passion and professionalism shine through and we look forward to working with our new partners for many years to come.’

Hyside are located approximately 5 miles from Jct 28/jct29 off the M25

Hyside Motorcycles
98 Collier Row Road

Sales: 01708 706677
Service Dept: 01708 763360

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Ducati Insurance - 2006
Ducati Insurance - 2005

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Ducati Insurance is the official UK Ducati Insurance scheme and is the trading style of Ducati Insurance Services
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Ducati Insurance

Ducati Insurance is an affiliated business partner of Ducati UK Limited and as such aims to at all times promote the highest standards of service on all Ducati Insurance and associated Ducati products.

Clients of Ducati Insurance can rest assured that the insurance / associated insurance products sold either through our online insurance services or through our insurance call centres reflect the passion and excellence associated with the Ducati brand.

Ducati Insurance always have insurance ratings for new or soon to be released Ducati models including: insurance for the Desmosedici RR; insurance for the Ducati 1098 Superbike range; insurance for the Ducati Hypermotard; insurance for the Ducati Monster range; insurance for the Ducati Sports Tourer range; insurance for the Ducati 749 Superbike range; insurance for the Ducati 999 Superbike range; insurance for the Ducati Multistrada range; insurance for the Ducati Supersport range; insurance for the Ducati Sport Classic range and insurance for the entire Ducati back catalogue - even vintage Ducati models.

Ducati Insurance actively support associated Ducati clubs; the UK Ducati dealer network; Ducati racing and all major Ducati events.

Ducati Insurance - the only official UK Ducati Insurance scheme