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2006 News & Promotions ...

Ducati 1098 Superbike Sets New Standards
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NEC Show Huge Success
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The Launch of the 2007 Multistrada
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7th December 2006ExCeL London Welcomes MCN Motorcycle Show

After more than 20 years, the MCN London Motorcycle Show is finally moving to a new destination with the more modern ExCeL complex in London Docklands replacing the exclusive Alexandra Palace. The new venue offers immediate benefits in terms of public transport, free parking for motorcycles, increase in exhibitor space, modern facilities, and a better and more entertaining Live Action Area.

Motorcycle fans can look forward to more bikes, more stunts, more fun, and more space at the 2007 MCN London Motorcycle Show held between 1st-4th February. The capital’s fourth largest consumer show will feature the very latest models from the biggest manufacturers, new product launches, hundreds of bike accessories, celebrity riders and, of course, the MCN babes.

The organisers this year have predicted an even bigger and better extravaganza than 2006 with the added attraction of witnessing the most extreme stunt rider on the planet in the Live Action Arena. Flying in from Germany, Christian Pfeiffer will be one of the star turns at the important bike season opener, defying the laws of gravity with his routines on a BMW F 800 S. Signature stunts include no-handed and 360 degree wheelies and balancing on the front wheel with precision to perform a kiss.

It's the biggest biking event in London and the South East, so whether you are a committed biker, used to be a biker or want to find out more you simply can't miss it! The event commences on Thursday 1st February and is open everyday between 10am – 6pm until Sunday 4th February when the show comes to an end. Tickets can be purchased over the phone via the ticket hotline on 08707 300049 or online at

Ticket Prices

Adult    Advance    £13   On the Door  £16
Seniors Over 60    Advance    £6   On the Door  £6
Child 11-16    Advance    £6  On the Door  £6
Child Under 10    Advance    Free  On the Door  Free
VIP    Advance    £19    

1st December 2006Ducati 1098 Superbike Sets New Standards

The new Ducati 1098 was launched at the Milan-based EICMA show on the 20th November and was voted ‘Most Beautiful Motorcycle of the show’. The bike gained the plaudits with over 30% of the votes from over 24,000 motorcycle enthusiasts who participated in a competition organised by the Italian magazine ‘Motociclismo’. With a purposeful, no-nonsense attitude the new Ducati is set to become the benchmark for the Superbike segment.

The Superbike 1098 is the result of extensive on-track experience in both MotoGP and SBK, and is the very essence of innovation, technology and ingenious Italian creativity. Equipped with the new 160hp ‘Testastretta Evoluzione’ engine (the most powerful twin-cylinder production engine in the world), the Ducati 1098 offers the world’s highest torque/weight ration for a twin-cylinder sports production bike.

Other trademark Ducati features like the high-tail section and compact front-end meld with twin under-seat silencers and single-sided swingarm to express aerodynamics and agility. However the 1098 introduces a number of ‘firsts’ for Ducati and production sports bike design. The 1098 is the first production motorcycle to have the amazing stopping power of Brembo Monobloc brakes, the first to have a data acquisition system integrated as standard equipment and the first to use an ingenious construction method for its weight-saving single-sided swingarm. More ‘firsts’ for a road-going Ducati include the direct application of MotoGP technology, like the power producing GP6-derived elliptical throttle bodies and the use of the information-rich instrumentation originally developed for the new Desmosedici GP7.

The 1098 has the soul of a race bike, pure and simple. The riding position encourages the rider to mould to the sleek lines of the tank and seat: man and machine are made one. It transmits the quality and character of contact between road surface and tyre, it signals the way the chassis will react next and responds instinctively to rider commands.

The Ducati 1098 is currently prepared for a market launch, with the new bike expected to be in Ducati showrooms in December’2006.

1st December 2006Post-Test Training Valued

A survey carried out by EMAP highlighted that two-thirds of riders have participated in post-test training or assessments. The Institute of Advanced Motorists (IAM) was the most popular organisation people have been trained by (10%), with BikeSafe, the police assessment scheme has been attended by 10% of riders. Other forms of training and skill development that respondents participate in include track days, RoSPA, educational materials, and manufacturers training schemes.

The cost of this additional training should be balanced against the benefits, and the courses offered normally obtain excellent value for money in terms of helping riders get more from their bikes. People can keep up-to-date with new riding techniques, refresh their knowledge, and ultimately acquire cheaper motorcycle insurance deals.

Craig Casey-Clinch MCI’s Director of Public Affairs said, “Post-test training is one of the most important things that a rider can do to reduce the risk of having an accident and get more from the riding experience”. A number of potential training schools can be viewed on our links page

15th November 2006The New Look Ducati 848

Ducati President Federico Minoli has confirmed that Ducati will offer an 848cc version of the stunning 1098. The announcement was made on Desmoblog on the Ducati website, which is written personally by Minoli, who also showed three computer-generated images of the alternative colour options for the 1098.

The new 848 model is due to replace the dated 749 range as Ducati’s supersport sized machine, and will be unveiled for the first time at the 2007 Milan Show.


6th November 2006NEC Show Huge Success

The largest motorcycle show once again opened it’s doors to the public between the 28th October and 5th November at the NEC, Birmingham. The International Motorcycle and Scooter Show was visited by an impressive 144,870 motorcycle enthusiasts (a drop of 12% compared to 2005 figures) who enjoyed greater interaction, adrenaline fuelled biking entertainment, and witnessed live action motorcycle stunt shows. This combined with the latest bike offerings from the top manufacturers, the presence of the biggest names in racing circles, and the chance to ride 100’s of different bikes has made it another unique, and hugely popular event.

The 2007 International Motorcycle and Scooter Show will take place at the Birmingham NEC from 22nd November – 2nd December.


1st September 2006The Launch of the 2007 Multistrada

Three 2007 Multistrada models are arriving at authorised UK Ducati dealers in time for a special launch weekend that will take place on the 7th & 8th of October. You will be able to view the fabulous new Monster S4R, Multistrada 1100 and Multistrada 1100S at Ducati dealers. The new Multistrada 1100 & 1100S have suggested on the road retail prices of £7,750 & £8,495 respectively; the same as the Multistrada 1000 & 1000S models. The new 1100cc versions also have the same Ducati Insurance ratings as their predecessors: Group 15G for both.

It is this extreme versatility and sport performance that prompted the US magazine Cycle World, the world’s best selling motorcycling monthly, to nominate the 1000s DS “best Sport Tourer of 2005”. This Multistrada range becomes more powerful in 2007, with the new 1100 Desmo the biggest change from previous years. The new 1078cc engine offers 95hp at 7750rpm, 10.5Kgm of torque at 4750rpm, plus other benefits such as a quieter, more robust wet clutch, vibration-isolated handlebars, and a new maintenance program that should reduce costs by 50 per cent.

The 1100 Desmo retains the previous model’s chassis, with a round-tube Trellis frame, fully adjustable suspension, Marzochi front forks and Sachs rear shock. Another addition includes a trip fuel feature, which is activated when the fuel reserve light comes on, and a 'light off' system which automatically turns the lights off after 60 seconds if the engine isn't running.

The 1100 S now has more power to go with the carbon front mudgaurd and cam-belt covers, variable-section alloy handlebars, and Ohlins suspension The Multistrada 1100 is available in Red with Black wheels, while the S model is available in either Red or Black, again with Black wheels. Both come with a two-year unlimited mileage warranty. Full details can be seen at the Official Ducati Website


1st September 2006Motorcycle & Scooter Show, Birmingham

The inaugural annual Motorcycle & Scooter Show at the NEC Birmingham is just 2 months away, and with some of this years features just publicised it is expected to be better than ever. Alongside the various manufacturers present at the show, other stands include dealers, biking accessories, clothing, and much much more.

Special features for this years show include the mini-moto circuit, BSM Training Centre, the prestigious BSB awards, a Touring & Leisure Zone, the Yamaha Super-Moto School, Arai Race Paddock, and the Custom Extreme. Other news is expected very shortly with the Thunderdome Games, and Harley V-Rod experience amongst the new additions to this years show.

The event commences on Saturday 28th October and is open everyday between 10am-6pm until Sunday 5th November when the show comes to an end. Tickets can be purchased over the phone on 08703 522006, or online at

Ticket Prices

Adult    Advance    £13   On the Door  £15
Child 11-16    Advance    £5   On the Door  £5
Family (2 Adults, 2 Children)    Advance    £30  On the Door  £35

1st September 2006British Championships Hit Silverstone

The awe-inspiring British Superbike Championships have become one of the country’s most prestigious sporting drawcards within recent years. With the magic mix of high quality racing plus plenty of thrills displayed by some of the UK’s top riders has ensured that this event catches the public’s imagination. With the Silverstone circuit voted the best racing track in 2005 is sure to attract record crowds for the two-day meeting between September 16th-17th.

The weekend’s entertainment is always one of the most popular meetings in the BSB calendars with fireworks on the track expected this year. Ducati’s defending champion George Lavilla is the rider everyone wants to beat in 2006 and the Spaniard will be hoping to help retain his title in the penultimate two rounds of this years fiercely fought series. Ducati team-mate Leon Haslam is sure to be among the pace-setters along with a double pronged Honda attack featuring Ryuichi, runner-up in 2005 and Carl Harris, another of the sport’s brightest young prospects.

Prices:Saturday 16th  £10
Sunday 17th   £25
Weekend Ticket   £30

1st September 2006The 15th Copdock Motorcycle Show

The 15th Copdock Motorcycle Show is to take place at the Suffolk Showground, Ipswich on Sunday October 1st. This event attracted over 8000 visitors in 2005, and fully expects record attendances again this year. Attractions for the event include an undercover bike show, motorcycle displays, live music, police assessment ride-outs, and around 160 different industry traders.

The premier motorcycle show in East Anglia can be enjoyed by the whole family between the hours of 10am - 4.30pm on October 1st '2006. The show remains a non-profit making event with over £70,000 being donated to charities since it's introduction in 1992.

If you would like to read further information on the 15th Copdock Motorcycle Show, then please visit


2nd June 2006Release of the Ducati Desmosedici

Ducati has just announced the release of the ultimate riding experience bringing out the Desmosedici RR model. Ducati is the first manufacturer to deliver authentic MotoGP performance and technology in a road-going motorcycle.

The Desmosedici fulfills bikers dreams with real Moto GP technology and astounding track performance all wrapped in the stunning design and aerodynamics of the Ducati Corse Grand Prix machines. The new Desmosedici RR was directly innovated from Ducati GP racing machines and it embraces many of the advancements of the latest Ducati Corse GP6 team bikes ensuring state-of-the-art performance. The Desmosedici is the ultimate Ducati experience.

The Ducati Desmosedici is the most unique offering in the world of motorcycles - with over 200hp, a 989cc L-Four cylinder, Desmodromic with 16 titanium valves, quadruple 12-hole 'micro-jet' fuel injectors, cassette transmission, sand cast engine cases with magnesium covers, a 4-2-1 'vertical exit' exhaust, and a dry 'slipper' clutch - ensure that this model is world-class.

Full details can be seen on the Desmosedici Launch Page



22nd-23rd April 2006International Classic Motorcycle Show

The oldest and largest of all the classic shows, The International Classic Motorcycle Show, celebrated its 25th running in April 2005 and is very much a traditional show that attracts the best from around the world.

There are club stands, trade stands, private entries and a massive autojumble that fills several of the halls and outside field at the Stafford County Showground. It is always a great draw for the enthusiast and last year over 26,000 people flocked to the showground, will you be one of them this year and see the Ducati GT1000

6th April 2006New EU Legislation on Motorcycle License

The motorcycle industry has been hit for six by a new European agreement to make it tougher than ever to ride the bike that you want. The changes to the motorcycling legislation include:

* Minimum age for riding bikes larger than 125cc rises from 17 to 19
* Direct access to larger bikes is not allowed until 24 (currently 21)
* New categories of motorcycling riding licenses created several two-year ‘steps’ between bikes of different engine sizes- with riders required to complete extra training between ‘steps’

The Euro changes are all part of the ‘Third Directive on Driving Licenses’ which offers standardised licenses across Europe. The legislation also incorporates moped drivers having to undergo a theory test, and the threat of a practical test if the member state chooses (dependent on age, experience, testing, training).

1st - 2nd April 2006Bike Safe Comes to Gloucestershire

BikeSafe is an initiative run by Police Forces around the United Kingdom who work with the whole of the biking world to reduce the number of motorcycle rider casualties. Police motorcyclists help members of the public become safer, and more competent riders. They pass on knowledge, skills and experience in order to increase ability, confidence, and enjoyment from riding a motorcycle.

Gloucestershire hosts the 2006 BikeSafe Motorcycle show this year after Warwickshire has hosted the event for the past 5 years. The event is to be held in April 2005 at the Cheltenham Racecourse, which boasts an incredible 4600 m² of land to stage the motorcycle show.

The event has already attracted many exhibitors for the show to be held later this year with major motorcycle manufacturers including BMW, Honda, Ducati, Yamaha and Kawasaki all confirming they will be bringing their latest models to the event. "Last year we also hosted the event at Cheltenham Racecourse and the facilities there are marvellous. We hope to exceed the 10,000 crowd figure we achieved last year and all the signs are that we will do so, especially with the number of exhibitors we already have signed up."

A key aspect of the free event is for bikers to undertake assessed rides, either using their own bikes or new models from the manufacturers, with experts from the police or other agencies. This year there will be four routes provided for ride outs, with verbal feedback included. Anyone wanting to take part in a ride out will need to bring both parts of their driving licence with them.

Other attractions will include children's entertainment, such as inflatables, a display of a drag bike by Crew 22, a climbing wall, a trial bike stunt display, refreshments, prizes and draws, talks and demonstrations, as well as a Tri Service area highlighting the work of the emergency services.

Crime prevention advice to help prevent bikers falling prey to thieves will also be highlighted, and musical entertainment will be provided by local groups and performers including Mid Life Crisis, Vince Freeman and the Bleeding Hearts. Inspector John Pickersgill, of the Constabulary's Road Safety and Traffic Management Unit, said: "BikeSafe is one of the main events on the biking calendar and we are delighted to be hosting the event here again this year.



24th MarchMCIA Announce Ride 2 Work Day

The MCIA (Motorcycle Industry Association) has announced that this year’s Ride 2 Work Day will take place on Wednesday 19th July 2006. This annual, international campaign aims to promote motorcycling and highlight the many social and environmental benefits associated with riding a motorcycle, scooter or moped. The project actually takes place throughout the whole week (16th-23rd July), with events happening across the country.

23rd MarchMotorcyclists Lose in Tax Budget

The budget has had a major influence on the motorcycle industry in March with Gordon Brown announcing a decrease in car tax for environmental friendly vehicles. With the budget increasing bike road tax, for the first time it is cheaper to tax many cars than it is the majority of bikes.

Riders of 600cc plus motorcycles now have to pay £62 for tax a year compared to the greenest cars, which are taxed either nothing or £40. Riders of 151-400cc bikes face a £31bill (up by £1), and the 401cc-600cc range now must pay £46 (up by £1).

Whether the different motor tax figures will have an effect on the motorcycle industry, only the future can tell, but it certainly provides little support to the motorcycle trade.

11th- 12th MarchScottish Motorcycle Show

This is the premier motorcycle event in Scotland, with a mix of indoor and outdoor activities to keep motorbike enthusiasts entertained. Attractions including Supermoto demo rides, road racing demo rides, exciting stunt action, helicopter rides, and the Xtreme trials will all be present at the 2006 show in March. In the main show halls you can find nearly all the big name manufacturers/dealer stands, plenty of choice in clothing and accessories and a range of custom bikes.

The show will be packed to the brim this year with loads of stands and plenty of action to watch. Whether you're a biking fan or simply want a brilliant day of fun for all the family, with stunt action, supermoto and minimoto racing, freestyle and extreme trials displays, exciting new bikes from all the leading manufacturers and a sensational array of classic bikes- plus loads of kit at great prices - the MCN Scottish Motorcycle Show is the place to be.

With over 150 exhibitors there you are sure to find everything you need to buy. Whether you are in the market for a new bike, clothing, tyres or accessories you will see the best retailers with great products and fantastic deals. From latest bikes to rear seats, from breakdown cover to track days, you can find everything you need.

6th MarchNew Monster 695

The Monster 695 represents the most unique offering in the world of motorcycles and in the Ducati Monster family. The model is welcoming to the novice riders, while delivering a level of performance that can satisfy and thrill the more experienced and advanced riders.

Compared to the 620, which it replaces, the 695 is a leap forward in performance. The engine of the 695 is its most important technical advancement, and much more than an additional 75 cc's of displacement might indicate. The potent new L-twin delivers new levels of horsepower and torque but also, just as important, smoother and more fluid power. The 63 hp of the 620 has been increased to 73 hp for the 695, the highest output per cubic centimetre of all Ducati air-cooled engines.

The rider's environment on the 695 is one of comfort, control and confidence. With the lowest seat height of any Ducati, riders can plant both feet securely on the ground. The rider's position is more upright as hands reach to a set of raised handlebars that are a bit wider for increased comfort and control. The footpegs strike a comfortable balance between a rearward 'sport' position and a forward 'laid-back' sport cruiser position. All in all, a rider feels confident and in control aboard a Monster 695.

The 695 takes full advantage of the confidence inspiring road-holding and stability contribution of the Ducati trellis frame design. The trellis frame is light, rigid and beautiful, and distinctively Ducati. Quality Marzocchi 43 mm inverted forks and a Sachs rear shock, both crafted in Italy, smooth out the bumps and add their share of poise to the 695's road manners.

The 695 uses the Ducati exclusive Adler Power Torque Clutch. This unique system makes the 695 even friendlier, safer and more comfortable. It provides a clutch pull that is amazingly light, while also including "slipper" clutch benefits. A "slipper" clutch, typically found on race bikes, benefits the rider by reducing the destabilizing rear wheel "lock-up" or "chatter" phenomenon when downshifting abruptly or inelegantly. It also benefits advanced riders, and racers alike, for the very same reasons.

Ducati will soon be releasing the 2007 Ducati Monster 695, availability is said to be April 2006. It will be replacing the Monster 620 as the entry level Ducati. Lots of changes and upgrades for this new model and there are accessories to go along with the 695 including a fairing and seat cover, an engine performance kit and an 80’s helmet and jacket.

The 695 also respects the environment by adhering to the newest stringent Euro3 emission standards. The new engine easily surpasses the standard by utilising a fuel injection system that is controlled by an advanced ECU computer combined with an exhaust system that employs a lambda (oxygen) sensor and catalytic converter

3rd - 5th March 2006Irish Motorcycle Show

The Irish Motorbike show keeps getting bigger every year with attractions in 2006 including the Purple Helmets with their outstanding stunt show, Enduro X featuring RDS Champion David Knight, and the famous Wall of Death show with Ken Fox. Add to that the latest 2006 motorcycles, scooters, quads etc, plus all the biking kit and accessories you could want to see and you have a showcase for all that’s best in biking across the Republic of Ireland.

The Irish Motorbike & Scooter Show 2006 will also be hosting the Irish Qualifier for the European Championship of Custom Bike Building at the Show, 3-5 March as part of the Official AMD European & World Championship of Custom Bike Building. The 'Best of Show' will become the Irish Champion of Custom Bike Building 2006 and will win an expenses paid trip to compete in the AMD European Championship of Custom Bike Building which is being held in Mainz, Germany, March 25-26, 2006.

Opening Times:Friday March 3rd 3pm-9pm
Saturday March 4th 10am-6pm
Sunday March 5th 10am-6pm

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Ducati Insurance is an affiliated business partner of Ducati UK Limited and as such aims to at all times promote the highest standards of service on all Ducati Insurance and associated Ducati products.

Clients of Ducati Insurance can rest assured that the insurance / associated insurance products sold either through our online insurance services or through our insurance call centres reflect the passion and excellence associated with the Ducati brand.

Ducati Insurance always have insurance ratings for new or soon to be released Ducati models including: insurance for the Desmosedici RR; insurance for the Ducati 1098 Superbike range; insurance for the Ducati Hypermotard; insurance for the Ducati Monster range; insurance for the Ducati Sports Tourer range; insurance for the Ducati 749 Superbike range; insurance for the Ducati 999 Superbike range; insurance for the Ducati Multistrada range; insurance for the Ducati Supersport range; insurance for the Ducati Sport Classic range and insurance for the entire Ducati back catalogue - even vintage Ducati models.

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